Leveraging Unutilized Market Development Funds (MDF) to Drive Partner Marketing
“Use the money you already have.” Are you familiar with this age-old piece of advice? The common rejoinder, of course, is that you have no funds left. But are you...
Partner Portal and Lead Management: Two Peas in a Pod
For organizations selling through the channel, it is essential to make sure the indirect sales force—i.e., channel partners—has the tools it needs to drive revenue growth. To accomplish this, vendors...
3 Reasons Why TPMA Software Fails Most of the Time
Over the past decade, many large organizations selling through the channel decided to procure and deploy through-partner marketing automation (TPMA) software to enable partners to drive lead generation. However, in...
ZINFI Hosts Channel Marketing Concierge Best Practices Webinar with SiriusDecisions Guest Speaker
Learn How to Leverage Channel Marketing Concierge Services to Increase Partner Engagement, Adoption and ROI Pleasanton, CA — May 10, 2017 — ZINFI Technologies, Inc., a company leading the definition...
5 Things You Need in Your Partner Relationship Management Software
Many organizations selling through the channel are now aware of a whole new category of capabilities related to partner relationship management software. We at ZINFI, as a provider of partner...
Partner Relationship Management
Podcast – Seven Ps of Successful Partner Relationship Management
If you are selling through the channel and wondering how to do more with less and how to drive better performance through partner relationship management, the answer is here. This...
7 Ps of Successful Partner Relationship Management
If you are selling through the channel and wondering how to do more with less and how to drive better performance through partner relationship management, then you are not alone....
Why Most Channel Marketing Automation Tools Fail to Deliver
In today’s world, if you are selling through the channel you probably rely on some level of automation no matter how simple or comprehensive it is. However, when organizations step...
How to Streamline Partner Onboarding Using PRM Software
You can effectively streamline partner onboarding by using a robust Partner Relationship Management (PRM) platform. This software automates repetitive tasks and centralizes essential resources for your new partners. A disorganized...
Making Channel Marketing Software Work
We have discussed in earlier articles the rise of channel marketing software. Many organizations across multiple verticals today have deployed channel marketing software, but often these organizations wonder why they...
ZINFI Receives 2017 Bronze Stevie® Award for Partner Relationship Management SaaS Solution
ZINFI's V8.0 solution is both comprehensive as well as modular to ensure it easily fits into any environment or deployment scenario Pleasanton, CA — May 4, 2017 — ZINFI Technologies,...
3 Things Your Deal Registration Program Must Have
Most organizations selling through the channel do not have a deal registration program. Whether you already have one or you don’t but are considering one, this article is written for...
