Managing Partner Contracts Using PRM Software
Organizations selling through the channel need to deploy a partner relationship management (PRM) framework to properly manage their partners. However, many organizations do not deploy PRM software to manage the...
Key Requirements for a Channel Marketing Platform
Marketing to and through a channel partner network is a very important capability all channel organization should have. However, in order to make sure you are successful with your partner...
Why CRM Doesn’t Work as Partner Management Software
Partner Management Software is a specialized platform engineered to automate and optimize all vertical workflows necessary for managing a channel ecosystem, including partner recruitment, enablement, co-marketing, and incentives. It is...
ZINFI Releases New Best Practices Guidebook: Channel Management Metrics
Complimentary Channel Management Best Practices Guidebook Outlines How to Track Core Marketing & Sales Results Pleasanton, CA — April 26, 2017 — ZINFI Technologies, Inc., a company leading the definition...
3 Tactics Your Channel Marketing Software Must Support
Many organizations selling through the channel today are considering deployment of channel marketing software. This is a great move. It can provide brand consistency across the partner base, introduce digital...
Core Metrics for Your Partner Portal Software
Measuring the success of your partner portal software requires tracking specific, data-driven metrics. These key performance indicators (KPIs) reveal partner engagement, sales effectiveness, and marketing impact. This data empowers you...
Five Mistakes to Avoid in Channel Marketing
If you think marketing is hard, try channel marketing! Seriously: How do you align a group of companies that do not work for you to spread your message consistently across...
The Right Deal Registration Program Can Boost Your Channel Sales
If you are selling through the channel, then chances are you have a deal registration program or are considering one. The rationale for putting together such a program is basically...
Why Your Partner Portal Software Vendor Must Have a Mobile-First Strategy
A mobile-first strategy is now essential for every partner portal software vendor. It ensures partners can access critical tools and information anytime, from any device. This approach directly boosts partner...
Right Metrics for Your Channel Marketing Management Platform
Channel marketing management platforms require carefully selected metrics aligned to deployment phases that accurately measure partner adoption, campaign effectiveness and return on investment over time. Organizations that match measurement strategies...
Channel Marketing Management
Podcast – The Right Metrics for Channel Marketing Management Platform
What is the right set of metrics an organization should consider when they are deploying a SaaS-based channel marketing management (CMM) platform globally? This podcast lays out a logic and...
PRM Software
Podcast – How to Conduct Multi-Partner Business Planning with PRM Software
The secret of of business planning success is to have several key components in place from the beginning. Perhaps the most critical component is a planning automation capability provided by...
