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ZINFI is Highlighted in Latest Research Report on Partner Relationship Management Platforms

ZINFI is Highlighted in Latest Research Report on Partner Relationship Management Platforms

ZINFI’s partner relationship management SaaS application is reviewed based on nine separate criteria used by SiriusDecisions in its latest SiriusView Partner Relationship Management 2017 report.

Pleasanton, CA — December 14, 2016 — ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced SiriusDecisions, a leading analyst firm, has reviewed ZINFI for its partner relationship management SaaS application. The review by SiriusDecisions validates ZINFI’s ongoing industry leadership and its role in redefining partner relationship management under the broader framework of Unified Channel Management. ZINFI’s unique approach to channel management automation is based on the conviction that, while partner relationship management (PRM) is a very important element of Unified Channel Management, PRM must be integrated with partner marketing management (PMM) and partner sales management (PSM) solutions to successfully address the full spectrum of channel management challenges end to end.

Partner Relationship Management SiriusDecisions“We have been truly fortunate to deploy our solutions for customers of all sizes—ranging from SMBs to Fortune 100 corporations—who are selling through the channel, and to witness significant increases in their partner productivity and equally dramatic reductions in their channel management costs. By leveraging our Unified Channel Management (UCM) framework, we are helping organizations solve real problems that prevented them from building a high-performing channel. Our top ranking reflects ZINFI’s deep commitment to customer-linked innovation and commercialization (CLIC), whereby we listen, visualize and build hundreds of new features every quarter to push the envelope and make a different to our customers top- and bottom-line.” said Sugata Sanyal, founder and CEO of ZINFI.

The report notes that the ZINFI partner relationship management application is well-positioned to address channel globalization, with “the greatest footprint outside of North America of all the pure-play PRM vendors evaluated. In addition, ZINFI’s platform natively supports more languages and currencies than the other platforms.” The report also praises ZINFI’s focus on integration with other channel management automation systems, offering “discrete PRM, CMM and CSM platforms that also can be seamlessly integrated. This positions ZINFI as the only vendor with a native platform across these three core application areas.” In addition, the report highlights ZINFI’s “simple, all-inclusive pricing approach [which] provides a very strong competitive advantage. Other solutions, which charge by license or user, can get very expensive as the supplier’s partner ecosystem grows.”

For more information about channel management automation and ZINFI’s partner relationship management SaaS application, please visit our website at To access the full SiriusDecisions SiriusView report on partner relationship management platforms, click here. For more information about ZINFI’s Unified Channel Management Platform, please visit our website at

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