The purpose of a channel program is to generate more revenue via an indirect distribution and sales infrastructure involving channel partners, programs, policies and channel management resources. In order to achieve this goal, organizations selling through the channel must help their channel partners generate demand on their own. This is challenging, because most channel partners do not have the necessary marketing experience or resources they need to generate enough qualified leads to drive growth. This is where partner marketing management (PMM) activities can make a big difference.
Business Benefits
Build Pipeline
The comprehensive and localized nature of ZINFI’s Partner Marketing Management (PMM) platform enables channel partners to quickly build marketing and sales pipeline by leveraging vendor provided marketing assets, campaign tactics and leads – allowing for expansion into new initiatives.
Make It Real
The granular access control provided by ZINFI’s Partner Marketing Management (PMM) platform allows a vendor to create personalized marketing and channel programs which are directly linked to partner tier, type, location, specialization, etc. This drives higher partner adoption and satisfaction.
Increase Mindshare
The localized nature of ZINFI’s Partner Marketing Management (PMM) platform enables vendors to engage partners in local markets. This allows for a bigger share of partner mindshare globally and locally, which in turn lowers partner marketing cost and increases ROI from channel marketing activities.
This is an integration between your paid ad (like Google AdWords, Facebook, etc.) search network and your partner platform for inbound lead generation activities
Multi-touch co-branded emails can create the foundation of various integrated campaigns whether they lead to microsites, events, syndication or call campaigns
Using this module you can distribute product and solution web showcases via your partner website, amplify your reach and generate leads for your partners
This allows you to set up various content and campaigns across multiple tactics so that your partners can run single touch or multi-touch co-branded campaigns
ZINFI’s partner marketing management (PMM) platform comes with a comprehensive set of 8 individual modules, but you can pick and choose what you need. This allows you to start automating your partner marketing activities based on what is most immediately relevant for your buyers and partners. The comprehensive and integrated nature of our PMM platform leads to a reduction in deployment costs and speeds up time to revenue significantly.
Easy-To-Use
Using ZINFI’s partner marketing management (PMM) platform is incredibly intuitive and easy. Both vendors and partners can quickly upload lists and campaign assets to run fully integrated campaigns that are highly effective. This intuitive mode of usage not only drives higher adoption of marketing tactics and tools, but also encourages repeat usage by vendor and partner users.
Global
ZINFI’s partner marketing management (PMM) platform is supported in multiple languages as well as localized resources in various countries around the world. This localized support drives partner usage and satisfaction, and better results for vendors who are seeking to drive partner enablement globally. Our PMM software user interfaces are available in 26 different languages, and additional languages can be turned on without any additional costs.
