The purpose of a channel program is to generate more revenue via an indirect distribution and sales infrastructure involving channel partners, programs, policies and channel management resources. In order to achieve this goal, an organization selling through the channel must enable its channel partners to generate demand on their own. However, this is a challenging task as most channel partners do not have necessary marketing experience or resources that can generate qualified leads in sufficient quantity to drive growth. This is where partner marketing management activities come in.
A best-of-breed Partner Marketing Management (PMM) platform can make a huge impact on enabling a set of partners to build their marketing pipeline on their own. Organizations that have deployed, or are in the process of deploying, point solutions in the attempt to create a patched-up partner marketing activities are likely to regret it in the long run. They will end up spending a lot more money and end up with a far inferior partner experience and business results than they would if they were to consider one of the new best-of-breed partner marketing management platforms that are currently being offered in the marketplace by ZINFI. By deploying ZINFI’s Partner Marketing Management (PMM) platform an organization can deploy digitally integrated campaigns using multiple tactics across its entire partner base around the world. An organization can create multiple pre-packaged content for different partners in various languages and make them available via a properly tagged and organized campaign library. This significantly speeds up engagement and execution of highly effective campaign assets using the right tactics that can generate qualified leads and build partner pipelines.