The purpose of a channel program is to generate more revenue via an indirect distribution and sales infrastructure involving channel partners, programs, policies and channel management resources. In order to achieve this goal, an organization selling through the channel must enable its channel partners to generate demand on their own. However, this is a challenging task as most channel partners do not have necessary marketing experience or resources that can generate qualified leads in sufficient quantity to drive growth. This is where partner marketing management activities come in.

Business Benefits

Build Pipeline

The comprehensive and localized nature of ZINFI’s Partner Marketing Management (PMM) platform enables channel partners to quickly build marketing and sales pipeline by leveraging vendor provided marketing assets, campaign tactics and leads – allowing for expansion into new initiatives.

Make It Real

The granular access control provided by ZINFI’s Partner Marketing Management (PMM) platform allows a vendor to create personalized marketing and channel programs which are directly linked to partner tier, type, location, specialization, etc. This drives higher partner adoption and satisfaction.

Increase Mindshare

The localized nature of ZINFI’s Partner Marketing Management (PMM) platform enables vendors to engage partners in local markets. This allows for a bigger share of partner mindshare globally and locally, which in turn lowers partner marketing cost and increases ROI from channel marketing activities.

Feature Modules

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This is ZINFI’s lead management platform allowing you to distribute leads to partners, and also partners to upload their own records for demand generation activities

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Using this module you can build “Market Through” (end user facing) campaigns using various digital tactics and allow your partners to co-brand and launch quickly

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This is an integration between your paid ad (like Google AdWords, Facebook, etc.) search network and your partner platform for inbound lead generation activities

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This allows you to syndicate social media content via your partner network, where partner can auto stream or manually customize each feed

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Using this module you can distribute product and solution web showcases via your partner website, amplify your reach and generate leads for your partners

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Co-branded microsites or landing pages are a great way to engage your end buyers through your partner network via multi-touch drip campaigns

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Extend your reach and distribution of your collaterals (datasheets, case studies, posters, direct mail, etc.) by allowing your partners to quickly co-brand and print them

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Provide trigger ready multi-touch event in a box that can be quickly co-branded and customized by your partners for their prospect and customer base

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Multi-touch co-branded emails can create the foundation of various integrated campaigns whether they lead to microsites, events, syndication or call campaigns

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Provide a high volume automated dialing capability to your partners to prospect more efficiently so that they can follow up with their leads to build pipeline

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Provide a comprehensive pre-package outsourced (concierge driven) demand generation services to your partner base to build their pipeline and generate better ROI

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You can run default reports and create custom reports to understand what is working and what needs improvement in your multi-partner demand generation program

Differentiators

Comprehensive

ZINFI’s Partner Marketing Management (PMM) comes with a comprehensive set of twelve individual modules, but you can pick and chose what you need. This allows you to start automating your partner marketing activities based on what is relevant for your buyers and partners. The comprehensive nature of ZINFI’s PMM platform leads to a reduction in deployment cost and speeds up time to revenue significantly.

Easy-To-Use

Using ZINFI’s Partner Marketing Management (PMM) platform is incredibly intuitive and easy. Both vendors and partners can quickly upload lists and campaign assets to run fully integrated campaigns that are highly effective. This intuitive mode of usage not only drive higher adoption of marketing tactics and tools, but also repeat usage by vendor and partner users.

Global

ZINFI’s Partner Marketing Management (PMM) platform is supported not only in multiple languages, but with localized resources in various countries around the world. This localized support drives partner usage, satisfaction, and better results for vendors who are seeking to drive partner enablement globally. ZINFI’s PMM software user interfaces are localized in twenty six different languages, and additional languages can be turned on without any additional costs.

A best-of-breed Partner Marketing Management (PMM) platform can make a huge impact on enabling a set of partners to build their marketing pipeline on their own. Organizations that have deployed, or are in the process of deploying, point solutions in the attempt to create a patched-up partner marketing activities are likely to regret it in the long run. They will end up spending a lot more money and end up with a far inferior partner experience and business results than they would if they were to consider one of the new best-of-breed partner marketing management platforms that are currently being offered in the marketplace by ZINFI. By deploying ZINFI’s Partner Marketing Management (PMM) platform an organization can deploy digitally integrated campaigns using multiple tactics across its entire partner base around the world. An organization can create multiple pre-packaged content for different partners in various languages and make them available via a properly tagged and organized campaign library. This significantly speeds up engagement and execution of highly effective campaign assets using the right tactics that can generate qualified leads and build partner pipelines.

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