The purpose of a channel program is to generate more revenue via an indirect distribution and sales infrastructure involving channel partners, programs, policies and channel management resources. In order to achieve this goal, organizations selling through the channel must help their channel partners generate demand on their own. This is challenging, because most channel partners do not have the necessary marketing experience or resources they need to generate enough qualified leads to drive growth. This is where partner marketing management (PMM) activities can make a big difference.
Partner Marketing Management
A best-of-breed partner marketing management (PMM) platform can make a huge impact by enabling your partners to build a robust sales pipeline on their own. Organizations that deploy a series of point solutions to manage their partner marketing activities are likely to regret it in the long run. They will spend a lot more money, end up with a patchwork of applications, and offer a far inferior partner experience and business result. With ZINFI’s PMM platform, you can quickly deploy digitally integrated campaigns using multiple tactics across your entire partner base around the world. You can create a diverse array of pre-packaged content for different partners in various languages, tag it for easy retrieval and make all of it available in a well-organized, web-based campaign library. This significantly speeds up engagement and execution of highly effective campaign assets using the right tactics that generate qualified leads and build partner pipelines.