Channel Marketing Management
Podcast – The Right Metrics for Channel Marketing Management Platform
What is the right set of metrics an organization should consider when they are deploying a SaaS-based channel marketing management (CMM) platform globally? This podcast lays out a logic and...
PRM Software
Podcast – How to Conduct Multi-Partner Business Planning with PRM Software
The secret of of business planning success is to have several key components in place from the beginning. Perhaps the most critical component is a planning automation capability provided by...
Partner Portal Software
Podcast – The #1 Feature for Your Partner Portal Software
What is the most important feature for partner portal software? Hint: No two partner organizations are exactly alike, and that’s something your software must be able to accommodate across a...
Partner Relationship Management
Improving Partner Performance Using Partner Relationship Management Software
The primary reason behind poor deployment of PRM software amongst channel organizations is that neither the use cases nor the business benefits from such automation are clear to most channel...
Partner Management Software
Partner Management Software Can Change The Channel Forever
Purpose-built partner management software has emerged as an important component in the evolution of business process automation. Partner management software tends to have three core capabilities: partner relationship management (PRM),...
Deal Registration
Deal Registration Software Can Drives Partner Satisfaction
Most organizations with a distributed and mature channel deploy deal registration software to protect specific deals for specific partners. This eliminates a potential waste of resources. More importantly, it increases...
Partner Relationship Management
The Most Important Application in Your Partner Relationship Management Tool
While a channel can provide additional services, such as planning, installation and maintenance support, the ultimate purpose is to sell more. If selling more is the primary purpose of a...
Partner Relationship Management
Five Ways to Drive Prospecting Using Your Partner Relationship Management Tool
In this podcast, we will explore briefly how a PRM tool can help you recruit partners into a prospecting program, train them with the right tools and approaches, enable them...
Through-Partner Marketing
Why Through-Partner Marketing Software Matters
Through-partner marketing software can significantly streamline demand generation activities by allowing a vendor to load a set of campaigns into a portal where partners can log in and easily carry...
B2B Marketing
Why Sales Should Report to B2B Marketing
The title is not wrong. You read it right. We firmly believe B2B marketing is taking over B2B selling, and the primary research of all the major analyst firms definitively...
Partner Relationship Management
How Partner Relationship Management Automation Can Drive Up Partner Satisfaction
Most companies haven’t deployed partner relationship management (PRM) automation to any significant degree. This leaves a lot of low-hanging fruit related to growth and productivity, but also neglects a crucial...
Partner Relationship Management
How Partner Relationship Management Automation Can Untangle Your CRM Mess
Most companies selling through the channel relies on automating their partner management workflow by using their existing CRM infrastructure instead of deploying partner relationship management (PRM) automation. A purpose-built partner...