Partner Relationship Management
How Partner Relationship Management Software Can Reduce Your Operating Costs
In this podcast, we will explore how an enterprise marketing through the channel can deploy partner relationship management software not only to reduce operating costs but also to improve the...
Partner Relationship Management
How You Can Secure Funding for Partner Relationship Management Software
Most organizations - despite enormous need - fail to understand and are unable to articulate how new investments can drive channel productivity and growth. In this podcast, we will explore...
Partner Relationship Management
Five Steps to Best-in-Class Channel Management Using Partner Relationship Management
The right approach to Partner Relationship Management (PRM) also allows organizations selling through the channel to move up the ladder of channel maturity more quickly, in five sequential steps. In...
Partner Relationship Management
What is Similar or Different About Using Partner Relationship Management Versus CRM for Partner Management?
There are some fundamental differences between Partner Relationship Management (PRM) and Customer Relationship Management (CRM) platforms. In this podcast we will discuss some of the similarities between PRM and CRM,...
Partner Relationship Management
“Must Haves” for PRM Software to Increase Partner Engagement
Over the past decade, multiple SaaS vendors like ZINFI have brought significant innovation to market in the PRM software segment to enable a vendor selling through the channel to automate...
Partner Portal
Podcast – 7 Reasons Why Your Partner Portal Is Not Used
While channel programs, policies and people are all very important ingredients for partner relationship management, in our digital world a properly built, state-of-the-art partner portal can make the difference between a successful channel...
Partner Relationship Management
7 Ways to Use Partner Relationship Management Software to Enhance Ease of Doing Business
The complexity of managing a channel can be overwhelming, and that complexity can also make it really hard for partners to do business with the vendor. This is where purpose-built partner...
Partner Portal Software
Podcast – Future Trends for The Partner Portal Software
If you are selling through the channel, it is probably safe to assume that you have a partner portal. But do you know when your partner portal was built and...
Channel Marketing Automation
Podcast – 6 Business Benefits of Channel Marketing Automation
If you’re selling through an organization and do not have some level of automation in place, chances are your channel marketing processes are quite antiquated and require substantial upgrades to...
Channel Marketing Automation
Podcast – What Is Channel Marketing Automation?
Most channel marketing professionals have heard of channel marketing automation, but since it is a fairly new area of business process automation, they may not be clear on the details....
Call Center Agents
Podcast – Ten Ways to Hire Better Call Center Agents
While proper training is absolutely useful and effective, one of the biggest budget savers for call center agents is actually hiring the right call center agent to begin with. This...
Telemarketing Tips
Ten Telemarketing Tips to Control the Conversation in Your Favor
A great telemarketer tends to jump on the phone and dance in front of prospects while effortlessly navigating barriers and obstacles. While this is absolutely more natural for some than...