Partner Marketing Automation
3 “Must Haves” for Partner Marketing Automation Platform
In this podcast, we will talk about how you can drive partner performance around the world by leveraging your partner marketing automation platform. But before we get started, however, let’s...
Partner Sales Enablement
Why Channel Marketing Automation Should Shift Towards Partner Sales Enablement
As organizations began to deploy a number of marketing automation tools, partners found they still needed to perform certain activities that require marketing resources or the allocation of resources from...
Channel Marketing Automation
Do You Really Need a Channel Marketing Automation Platform?
If you are currently considering whether to deploy channel marketing automation tools involving partner relationship management (PRM) and partner marketing management (PMM), there are a few things you need to think about...
Channel Marketing Automation
5 Things Your Channel Marketing Automation Platform Needs
Over the last five years or so, many vendors have come to realize that a direct marketing automation platform doesn’t work that well for a multi-tenant, channel-based marketing infrastructure. In this...
Partner Sales Enablement
What is Partner Sales Enablement?
If you are considering an investment in channel automation, you should look at partner sales enablement automation first. Why? It’s simple: If you can make your current reseller even 10% more...
Partner Relationship Management
What Is a Best-of-Breed Partner Relationship Management Platform?
The five core elements of a best-of-breed partner relationship management are partner recruitment, partner onboarding, partner training, partner marketing and partner incentives management. In addition to addressing these five core elements individually, a partner relationship...
Channel Marketing Automation
What Does Your Channel Marketing Automation Platform Need To Succeed?
With the right channel management solutions you can tame the complexity and truly unleash the power of the channel. In this podcast, we will explore the core components of channel marketing...
Channel Marketing Automation
5 Core Areas for Deploying Channel Marketing Automation
Partner lifecycle management has five basic steps: partner recruitment, partner onboarding, partner training, partner enablement (marketing and sales) and partner management. In this podcast we will go through these areas...
The Definitive Guide to Strategic Partner Recruitment: Scaling Your Channel Ecosystem Through Data and Automation
Strategic partner recruitment transforms channel ecosystems by aligning vendor solutions with ideal partner profiles through data-driven frameworks, automated enablement workflows and consultative engagement strategies that drive sustainable revenue growth and...