Partner Relationship Management
Podcast – Connecting Your HubSpot CRM to a Partner Relationship Management Platform
HubSpot’s superior ease of use and its much-needed native integrations between marketing and sales have allowed it to capture a significant portion of the SMB and mid-market customer base. Many of...
Through Channel Marketing Automation
Podcast – What Is Email Marketing in Through Channel Marketing Automation
If you manage a distributed network of partners and they are more than just a fulfillment arm for you, then chances are you have considered through-channel marketing automation (TCMA). In...
Partner Relationship Management
Podcast – What Can Partner Relationship Management Software Automate?
The key is to figure out how to drive partner recruitment, enablement, management and sales growth in a focused way. This is where partner relationship management (PRM) software can help...
Partner Relationship Management
Podcast – Collaborate Remotely with Your Channel Partners Using Partner Relationship Management Software
There are multiple ways to enable your partners remotely without meeting face-to-face by leveraging partner relationship management (PRM) software. This podcast explores how you can deploy a set of pragmatic...
Channel Management
Podcast – Channel Management: Ready, Set and Remote
This podcast explores how you can get started on a remote management strategy for your channel partner network that suddenly needs more support faster as some deals appear to be...
Partner Relationship Management
Podcast – What Is Partner Relationship Management (PRM)?
The discipline that embodies the principles and tactics of managing channel partners is called partner relationship management (PRM) or channel relationship management. This podcast discusses the basic steps that a...
Co-Branding
Podcast – What Is Co-Branding?
Co-branding is a term used in marketing where two brands are used together to advertise or promote a specific set of products and services. In this podcast let’s take a...
Channel Management
Podcast – What is Channel Management?
The word “channel” indicates a passageway through which something flows. Channel management is a discipline in management science in which a vendor organization or “brand” creates, captures and fulfils market...
Lead Management
Podcast – Lead Management Everywhere… How to Pick the Right Automation Software
Picking the right lead management software is critical to making an overall lead management program a reality. The primary objective of lead management software is to streamline workflows, approvals and...
Deal Registration
Podcast – 5 Mistakes of Deal Registration Programs
Most companies selling through an open channel tend to implement deal registration programs. While some deal registration programs are helpful and actually help channel partners close deals and serve their own interests,...
Partner Relationship Management
Podcast – Three Reasons Why You Should Never Use CRM for PRM
The primary goal for partner relationship management (PRM) automation is to provide a portal that partners can access to learn about the vendor’s solutions, download assets, run marketing campaigns, generate...
Partner Relationship Management
Podcast – Seven Ps of Successful Partner Relationship Management
If you are selling through the channel and wondering how to do more with less and how to drive better performance through partner relationship management, the answer is here. This...