Best Practices Videos
Key Channel Sales Metrics You Must Track

Video – Key Channel Sales Metrics You Must Track

This video emphasizes the importance of monitoring specific metrics in channel sales for business growth and sustainability. It highlights 15 critical metrics, including revenue per partner, revenue mix analysis, partner...
10 Channel Marketing Metrics That Truly Matter

Video – 10 Channel Marketing Metrics That Truly Matter

This video script outlines the top ten channel marketing metrics crucial for improving ROI. It covers metrics like Partner Engagement, Program Utilization, Program Effectiveness, Partner Portal Effectiveness, Sales Reach, Return...
Why Telemarketing Is a Dead Profession

Video – Why Telemarketing Is a Dead Profession

This video discusses the decline of traditional telemarketing, citing its reduced effectiveness in the digital age. As consumers and businesses increasingly begin their buying process online, telemarketing is giving way...
Evolution of Partner Ecosystems in Vertical Markets – Part 3

Video – Evolution of Partner Ecosystems in Vertical Markets – Part 3

In the final part of the Evolution of Partner Ecosystems series, we delve into the dynamic transformations shaping partnerships. Agile collaborations are essential for adapting to rapid technological shifts. Ecosystem-centric...
Partner Ecosystems in Vertical Markets – Part 2

Video – Evolution of Partner Ecosystems in Vertical Markets – Part 2

In the Evolution of Partner Ecosystems series, discover how technology shapes collaborations. This episode explores the demand for skills and innovative solutions. In-demand roles include data scientists, 5G specialists, and...
Tech-Driven Partner Ecosystem Evolution

Video – Evolution of Partner Ecosystems in Vertical Markets – Part 1

Dive into the evolution of partner ecosystem across vertical markets, unveiling the profound impact of technology. From AI-driven healthcare partnerships to 5G-enabled smart cities, and blockchain-infused financial transformations, discover how...
The Ultimate Guide to Channel Partner Management

Video – Maximizing Business Growth: The Ultimate Guide to Channel Partner Management – Part 3

Journey into the final episode of "The Ultimate Guide to Channel Partner Management". Discover how to nurture partnerships for lasting success, the best practices that uphold fruitful collaborations, and future...
Guide to Channel Partner Management

Video – Maximizing Business Growth: The Ultimate Guide to Channel Partner Management – Part 2

Embark on the second part of "The Ultimate Guide to Channel Partner Management". Learn to initiate successful channel partnerships, align them with business strategy through communication and incentives, and overcome...
The Ultimate Guide to Channel Partner Management

Video – Maximizing Business Growth: The Ultimate Guide to Channel Partner Management – Part 1

Explore the transformative world of channel partnerships in "The Ultimate Guide". Learn about diverse partner types, strategic recruitment with ZINFI's platform, and the myriad benefits they bring—extended reach, cost efficiency,...
Reasons Why PRM Strategies Often Fail

Video – Why Partner Relationship Management (PRM) Fails Most Times

Partner Relationship Management (PRM) often fails due to five key reasons: a short-term focus that neglects long-term planning, inadequate resources leading to underfunded PRM automation, a lack of unified approach...
Market Development Funds What can you do

Video – What Can You Do to Drive Your Market Development Funds Utilization?

Partner Relationship Management (PRM) often fails due to five key reasons: a short-term focus that neglects long-term planning, inadequate resources leading to underfunded PRM automation, a lack of unified approach...
CRM Platform for Partner Relationship Management

Video – Ways to Use Your CRM Platform for Partner Relationship Management

This video discusses using a CRM platform for partner relationship management (PRM) in three stages: Partner Recruitment, Partner Enablement, and Partner Management. For recruitment, it suggests using the CRM to...
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