Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – Ways to Use Your CRM Platform for Partner Relationship Management
This video discusses using a CRM platform for partner relationship management (PRM) in three stages: Partner Recruitment, Partner Enablement, and Partner Management. For recruitment, it suggests using the CRM to manage prospective partner leads and onboarding. For enablement, it recommends using CRM tools for training and demand generation. Finally, for management, it advises automating activities like deal registration and rewards within the CRM. While a CRM is not a complete substitute for a PRM platform, it can be effectively utilized for managing partner relationships until a dedicated PRM system is in place.
