Best Practices Videos

Video – Why Telemarketing Is a Dead Profession

This video discusses the decline of traditional telemarketing, citing its reduced effectiveness in the digital age. As consumers and businesses increasingly begin their buying process online, telemarketing is giving way to tele-prospecting. This new approach focuses on engaging potential buyers who have shown interest online, offering assistance and information rather than direct selling. The transformation signifies a shift towards more informed and respectful buyer-seller interactions, adapting to the evolving digital landscape.