Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
This video emphasizes the importance of monitoring specific metrics in channel sales for business growth and sustainability. It highlights 15 critical metrics, including revenue per partner, revenue mix analysis, partner growth rate, profit per tier, active resellers percentage, attrition rate, reseller base revenue contribution, renewal rates, end-user and partner satisfaction, certification rates, returns on market development funds, graduation rates, and the cost-to-revenue ratio. These metrics are essential for understanding and optimizing channel performance, driving profitability, and making strategic decisions.
