Best Practices Articles
Next-Gen PartnerOps Video Podcast featuring Scott Pollack – 7 Keys to Building a Thriving Partner Ecosystem
7 Keys to Building a Thriving Partner Ecosystem In this episode, we explore 7 keys to Partner Relationship Management with Scott Pollack, CEO of Firneo, and Sugata Sanyal, CEO of...
Next-Gen PartnerOps Video Podcast featuring Jay McBain – 7 Key Trends Shaping the Future of Partner Ecosystems & Channel Tech
7 Key Trends Shaping the Future of Partner Ecosystems & Channel Tech The partner ecosystem landscape is evolving rapidly, with channel technology and AI driving significant transformations. In this episode,...
Next-Gen PartnerOps Video Podcast featuring Ted Finch – 5 Keys to Successful Channel Partnerships
5 Keys to Successful Channel Partnerships In this episode, Sugata Sanyal and Ted Finch, CEO of Chanimal and Chanimal University, discuss the five critical keys to creating and sustaining successful...
Next-Gen PartnerOps Video Podcast featuring Sal Sferlazza – 5 Secrets to Scaling a SaaS Unicorn
5 Secrets to Scaling a SaaS Unicorn Scaling a SaaS unicorn requires a deep understanding of market needs, a strong go-to-market strategy, and right technology investments. In this episode, Sal...
Next-Gen PartnerOps Video Podcast featuring Kelly Sarabyn – 7 Ways HubSpot Scales Partnerships for Growth
7 Ways HubSpot Scales Partnerships for Growth In this episode, Sugata Sanyal hosts Kelly Sarabyn, Director of Technology Partner Programs and Strategy at HubSpot, to explore how HubSpot scales partnerships...
Next-Gen PartnerOps Video Podcast featuring Eric Brooker – From Analog to AI: Telco’s Journey
From Analog to AI: Telco's Journey In this compelling episode, Sugata Sanyal sits down with Eric A. Brooker, a seasoned channel advisor and leadership expert, to explore five transformative strategies...
Next-Gen PartnerOps Video Podcast featuring Eleanor Thompson – How to Start and Scale Partner Ecosystems
How to Start and Scale Partner Ecosystems In this episode, Sugata Sanyal, CEO of ZINFI, talks with Eleanor Thompson, founder of Branchworks, about the crucial steps in establishing and expanding a partner ecosystem....
Next-Gen PartnerOps Video Podcast featuring Mahdi Menous – 4 Pillars of GE Healthcare’s Partner Ecosystem Success
4 Pillars of GE Healthcare’s Partner Ecosystem Success This episode features Mahdi Menous, Senior Director of Digital Commerce Strategy and Operations at GE Healthcare, as he unpacks the four pillars...
Next-Gen PartnerOps Video Podcast featuring Jay McBain & Darryl Oliver – 5 Trends Reshaping Partner Ecosystems in 2025
5 Trends Reshaping Partner Ecosystems in 2025 In this enlightening episode, Sugata Sanyal, CEO of ZINFI, hosts Jay McBain, Chief Analyst at Canalys, and Darryl Oliver, Director of Ingram Micro Cloud, to discuss five pivotal trends...
Next-Gen PartnerOps Video Podcast featuring Huba Rostonics – Unlocking Channel Success for Mid-Market Companies
Unlocking Channel Success for Mid-Market Companies In this episode, Sugata Sanyal, CEO of ZINFI, interviews Huba Rostonics, an experienced channel strategist and consultant, on unlocking channel success for mid-market companies....
Next-Gen PartnerOps Video Podcast featuring Ashleigh Vogstad – 5 Steps to Marketplace Success for ISVs
5 Steps to Marketplace Success for ISVs In this insightful episode, Ashleigh Vogstad, CEO of the channel marketing agency Transcends, joins Sugata Sanyal, CEO of ZINFI, to explore the essentials for Independent Software...
Next-Gen PartnerOps Video Podcast featuring Brandon Conley – 4 Keys to Successful Partner Relationships
4 Keys to Successful Partner Relationships In this episode, AppOmni's CRO Brandon Conley joins host Sugata Sanyal, CEO of ZINFI, to share four keys to fostering successful partner relationships in...