Best Practices Articles
Next-Gen PartnerOps Video Podcast featuring Amelia Taylor – From TikTok to LinkedIn: Social Selling Across the Generational Divide
From TikTok to LinkedIn: Social Selling Across the Generational Divide In this engaging episode, Sugata Sanyal, Founder & CEO of ZINFI, welcomes Amelia Taylor, founder of The Revenue Table, for an in-depth...
Next-Gen PartnerOps Video Podcast featuring Theresa Caragol – Partner Relationship Management Strategy
Building Partner DNA Inside Organizations In this engaging episode, Sugata Sanyal, Founder & CEO of ZINFI, speaks with Theresa Caragol, CEO of AchieveUnite, about the strategic evolution of partner relationship...
Next-Gen PartnerOps Video Podcast featuring Terry Hedden – Partner Marketing: AI’s Role in B2B Lead Generation
Partner Marketing: AI’s Role in B2B Lead Generation In this engaging episode, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Terry Hedden, Founder and CEO of Marketopia, to...
Next-Gen PartnerOps Video Podcast featuring Jon Rivers – Partner Marketing: Evolution of Marketing Through Partners
Partner Marketing: Evolution of Marketing Through Partners In this episode of our ZINFI Podcast Series, Sugata Sanyal, Founder & CEO of ZINFI Technologies, sits down with Jon Rivers, Co-Founder of...
Next-Gen PartnerOps Video Podcast featuring Michelle Ragusa-McBain – Scaling Partner Ecosystems: Lessons from Cisco & SonicWALL
Scaling Partner Ecosystems: Lessons from Cisco & SonicWALL In this compelling episode of ZINFI’s Partner Ecosystem Podcast, host Sugata Sanyal, Founder & CEO of ZINFI, welcomes Michelle Ragusa-McBain, a global...
Next-Gen PartnerOps Video Podcast featuring Jennifer Rhima – Partner Ecosystem Playbook: Build, Scale, Succeed
Partner Ecosystem Playbook: Build, Scale, Succeed Discover How Apollo.io Built & Scaled Its Ecosystem. In this episode of ZINFI’s partnership ecosystem leadership series, Sugata Sanyal speaks with Jennifer Rhima, Head...
Next-Gen PartnerOps Video Podcast featuring Antonio Caridad – The Evolution of PartnerOps: Past, Present & Future
The Evolution of PartnerOps: Past, Present & Future Partner operations (PartnerOps) have transformed from traditional resale models to dynamic, AI-driven ecosystems that accelerate business growth. In this episode, Sugata Sanyal,...
Next-Gen PartnerOps Video Podcast featuring Vineet Sharma – AI’s Next Move: Private Cloud & Edge Computing
AI’s Next Move: Private Cloud & Edge Computing In this episode, Sugata Sanyal speaks with Vineet Sharma, Global Alliances & Ecosystems Lead at Cloudera, about the transformative role of AI...
Next-Gen PartnerOps Video Podcast featuring Justin Zimmerman – Partner Marketing: Control the Scroll, Control the Outcome
Partner Marketing: Control the Scroll, Control the Outcome In this episode, we explore partner marketing strategies with Justin Zimmerman from Partner Playbooks. He reveals how marketers can control the scroll...
Next-Gen PartnerOps Video Podcast featuring Mary Wilson – Winning with Partner Advisory Councils
Winning with Partner Advisory Councils In this episode, Mary Catherine Wilson, CMO of Future Tech Enterprise, Inc., joins Sugata Sanyal to explore the impact of Partner Advisory Councils on vendor-partner...
Next-Gen PartnerOps Video Podcast featuring Bryant Walker – 5 Keys to Building a High-Impact Marketing Funnel
5 Keys to Building a High-Impact Marketing Funnel A high-impact marketing funnel is essential for driving engagement, generating leads, and increasing customer conversions. In this episode, Bryant Walker, CEO of...
Next-Gen PartnerOps Video Podcast featuring Mei Zhou – AI-Powered PRM: Transforming Partner Ecosystems for the Future of Business
AI-Powered PRM: Transforming Partner Ecosystems for the Future of Business In this insightful episode, Sugata Sanyal, CEO of Zinfi Technologies, hosts Mei Zhou, CEO of WoW Consulting Agency, to discuss...