Why Partner Marketing Fails Most of the Time
For those who are selling through the channel, partners can be a great asset for an organization to depend on. Companies and vendors that target both consumers and businesses require...
Recession is Coming. Is Your Channel Management Team Ready?
Over the last year or so, there has been much talk about another impending recession and how it could impact channel management. The recession theory is based upon historical trends,...
7 Things to Consider for Appointment Setting Campaigns
Appointment setting has actually existed for nearly two decades. Over the last five to seven years, however, it has undergone a dramatic transformation. When appointment setting began, it focused primarily...
How To Select a PRM Software Vendor
Many organizations selling through the channel today are trying to determine how best to automate their partner relationship management (PRM) process. In order to do so, quite a few are...
Challenges of Channel Management
Introduction Channel management is complex primarily because of what it tries to manage. The word “management” implies some level of control to achieve performance from an individual or from a...
10 Channel Marketing Metrics That Truly Matter
With the rise of content marketing as a primary way to engage the target audience and drive sales, channel marketing is also evolving rapidly. A decade or two ago, channel...
What Is Through-Partner Marketing Automation?
Organizations that sell through the channel realize how important it is not only to enable their partners to market and generate demands, but also to deal with the complexities of...
10 LinkedIn Improvements To Remain B2B Social Marketing Relevant
When it comes to business-to-business (B2B) social network, LinkedIn is the gorilla, and has certainly started to act like one. Why do I say that? Well, it's based on a...
The Most Important Feature for Your PRM Software
The most recent trend in channel marketing automation has been the rapid deployment of Partner Relationship Management (PRM) Software along with Partner Marketing Management (PMM) capabilities in multiple industry verticals....
Must-Haves for Your Channel Marketing Platform
With the advent of the Software as a Service (SaaS) based marketing automation platforms, over the past few years we have seen the rapid evolution of several channel marketing platforms....
Channel Marketing Obsession with Appointment Setting Campaigns and What to Do about It
With the passage of every day, month and year, content marketing continues to take over marketing (branding and lead generation). Unfortunately, most channel marketers still remain stuck in the archaic...
Channel Marketing Automation Can Increase Channel Management Maturity
Managing a direct sales force is tough, let alone managing an indirect (channel) sales force. The concept of a channel has existed since the existence of fire when one person...
