Best Practices Articles
What Is Partner Enablement Software and How Does It Improve Channel Performance?
Partner enablement software is a specialized platform designed to provide channel partners with essential tools. It gives them the resources, training, and support needed to sell a vendor’s products effectively....
Channel Management Success Starts With Brand, Not Partner Blame
Many companies misdiagnose their lead generation problems as a partner performance issue. True leverage comes from a strong brand, which simplifies sales and attracts quality leads. Key Takeaways TL;DR A...
Next-Gen PartnerOps Video Podcast featuring Crystal Conkle – Brand as Leverage: Marketing in the AI Era
Brand as Leverage: Marketing in the AI Era In 2026, partner ecosystem marketing is driven by mind share, not lead volume. Companies don't lose deals because of inferior products or...
AI-Native Partner Co-Selling Management Launches in ZINFI Unified Partner Management — Privacy-First, Multi-Persona Co-Sell for the Channel and Partner Ecosystem
New AI co-sell platform — built into the SELL zone of ZINFI's UPM platform — orchestrates a 12-step co-sell flow across Global Admins, Partner Account Managers, channel partner sales reps,...
What is PRM Software? 2026 Enterprise Buyer’s Guide
PRM software is a comprehensive platform designed to manage and optimize your channel partner ecosystem. It provides the essential tools to recruit, onboard, enable, and manage indirect sales partners effectively....
New AI-Powered Partner Onboarding Software from ZINFI Cuts Channel Partner Activation Time by 60%
Built natively on Microsoft Azure AI Foundry, the new onboarding module automates the most manual step in channel management and partner ecosystem management — replacing spreadsheet-based activation workflows that still...
Next-Gen PartnerOps Video Podcast featuring Jeff Winter – Why Industry 4.0 Demands Partner Ecosystem Orchestration
Why Industry 4.0 Demands Partner Ecosystem Orchestration Partner ecosystem orchestration connects the independent initiatives within an Industry 4.0 program — modernization, optimization, and transformation pilots — into a unified system...
ZINFI Launches Industry’s First Comprehensive Directory of Partner Technology Companies and Partner Ecosystem Management Consulting Experts on ZINFI.AI
New Searchable Directory on ZINFI.AI Gives Channel Management and Partner Ecosystem Management Leaders a Single, Curated Resource to Evaluate 250+ Partner Technology Vendors and 100+ Top Consulting Firms Across the...
Next-Gen PartnerOps Video Podcast featuring Eric Brooker – From Transaction to Relationship: AI and Channel Management
From Transaction to Relationship: AI and Channel Management The TSD (Technology Solutions Distributor) channel manages over $16 billion in annual revenue through 1,200 suppliers and 12,000 trusted advisors — yet...
ZINFI Launches #1 Rated Partner Ecosystem Solution on Microsoft Marketplace
Fortune 100 Enterprise Demand Drives Landmark Listing for the #1 Rated Channel Management and Partner Ecosystem Management Platform, Natively Built on Microsoft Azure AI Foundry. Pleasanton, CA — April 8,...
Next-Gen PartnerOps Video Podcast featuring Juhi Saha – The Ecosystem Edge: Mastering Ecosystem-Led Growth
The Ecosystem Edge: Mastering Ecosystem-Led Growth This episode features Juhi Saha, CEO of Partner1, who explores the transformative potential of Ecosystem-Led Growth within the B2B technology sector. Drawing on her...
Modern Partner Relationship Management: Your Ultimate Digital Guide to Scaling Global Sales
The Basics of Partner Relationship Management Building a great product is hard, but selling it to everyone is even harder. Most growing companies eventually need partner relationship management to help...