Why PRM Is Just a Starting Point
PRM — partner relationship management—focuses primarily on helping organizations selling through the channel to...
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Is Your Channel Sales Motion Choppy?
A well-run channel can produce a consistent sales motion that will not only drive...
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Three Core Focus Areas for Channel Marketing
Channel marketing involves a broad range of activities. While these activities tend to vary...
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ZINFI Named Finalist in Channel Management for Red Herring Award
Leader in Unified Partner Management (UPM) innovation continues its momentum in 2017 Pleasanton, CA...
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5 Factors That Affect Channel Sales
Selling directly is a significant challenge in itself. But consider what happens when you...
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What Partners Look for in a Partner Portal
Today, a partner portal is the primary interface that organizations selling through the channel...
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7 Ways to Drive Channel Marketing via Distribution
Most large organizations selling through a channel rely either on a distributor or a...
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What to Do about Two Core Challenges of Partner Marketing
Selling via a network of channel partners is especially hard, because partners don’t report...
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Make Your Channel Go Vroom Vroom with PRM Software
You must be saying, “What? Is my channel a car?” Well, guess what? In...
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Does Lead Scoring Matter for Lead Management Software?
As we have discussed in earlier articles, lead management software is a form of...
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Building a Run Rate Channel Sales Motion
Building a run rate motion in a direct sales business is tough enough, requiring...
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What is Lead Management Software?
What is lead management software? A simple definition would go something like this: business...
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Best Practices Guidebook
Elevating Partner Marketing: Strategic Leadership in the AI EraDownload for FREE
Scale Your Success: The Strategic Guide for Managed Service ProvidersDownload for FREE
Partner Marketing: Evolution of Marketing Through PartnersDownload for FREE
Partner Ecosystem Playbook: Build, Scale, Succeed Best PracticesDownload for FREE
Mastering LinkedIn: Building Personal Brands for Social SellingDownload for FREE
Unified Communications: The Backbone of Modern Digital GrowthDownload for FREE
The Channel Sales Playbook: Skills, Strategy, and GrowthDownload for FREE
Blueprints for Vertical Success Best PracticesDownload for FREE
The Future of Partner Enablement: From Enablement Gaps to Global AdvantageDownload for FREE
Reimagine Sales Development. Build a Smarter Prospecting EngineDownload for FREE
The Zero Trust Imperative: Fortifying Enterprise Security Against AI-Driven ThreatsDownload for FREE
PartnerOps Excellence: The Definitive Guide to Scalable SaaS EcosystemsDownload for FREE
The Modern Partner Ecosystem Best PracticesDownload for FREE
Partner Marketing Reimagined: Strategies for Agile, Insight-Led GrowthDownload for FREE
Scaling with PartnerOps Best PraticesDownload for FREE
Leading with Partner Programs Best PraticesDownload for FREE
The Partner-First Blueprint: Scaling Trust, Intelligence, and Ecosystem GrowthDownload for FREE
