Best Practices Articles

Leveraging Unutilized Market Development Funds (MDF) to Drive Partner Marketing
“Use the money you already have.” Are you familiar with this age-old piece of...
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Partner Portal and Lead Management: Two Peas in a Pod
For organizations selling through the channel, it is essential to make sure the indirect...
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3 Reasons Why TPMA Software Fails Most of the Time
Over the past decade, many large organizations selling through the channel decided to procure...
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ZINFI Hosts Channel Marketing Concierge Best Practices Webinar with SiriusDecisions Guest Speaker
Learn How to Leverage Channel Marketing Concierge Services to Increase Partner Engagement, Adoption and...
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5 Things You Need in Your Partner Relationship Management Software
Many organizations selling through the channel are now aware of a whole new category...
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Partner Relationship Management

Podcast – Seven Ps of Successful Partner Relationship Management
If you are selling through the channel and wondering how to do more with...
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7 Ps of Successful Partner Relationship Management
If you are selling through the channel and wondering how to do more with...
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Why Most Channel Marketing Automation Tools Fail to Deliver
In today’s world, if you are selling through the channel you probably rely on...
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How to Streamline Partner Onboarding Using PRM Software
Most organizations selling through a channel don’t realize that partner onboarding is not a...
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Making Channel Marketing Software Work
We have discussed in earlier articles the rise of channel marketing software. Many organizations...
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ZINFI Receives 2017 Bronze Stevie® Award for Partner Relationship Management SaaS Solution
ZINFI's V8.0 solution is both comprehensive as well as modular to ensure it easily...
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3 Things Your Deal Registration Program Must Have
Most organizations selling through the channel do not have a deal registration program. Whether...
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