Tele-Plus Uses Partner Portal Technology from ZINFI to Successfully Launch New Hosted Telephony Solution
Using high quality co-branded marketing assets downloaded from ZINFI partner portal, Tele-Plus quickly generates interest in the new solution and closes multiple sales
Pleasanton, CA — October 28, 2021 – ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that Tele-Plus Corporation has been leveraging ZINFI’s partner portal technology to complete a highly successful launch of a new hosted offering: UNIVERGE BLUE® cloud services.
UNIVERGE BLUE is the first comprehensive hosted services solution Tele-Plus has provided to clients in its 40+ years in business. Tele-Plus’s first use of the partner portal—an integral part of ZINFI’s Unified Channel Management (UCM) platform for channel marketing automation—coincided with the new product launch. “We’ve traditionally been an on-premise telephone services supplier,” says Frank Guthrie, VP of Business Development & Sales at Tele-Plus. “The main challenge for us was getting the word out to the customer that we now offer hosted services. It was important to launch it with professionalism.”
Just before launching the solution, Tele-Plus scheduled a training session with ZINFI to get an overview of the marketing tools and assets that the OEM makes available via the portal to partners selling the UNIVERGE BLUE solution. Guthrie quickly realized the partner portal’s content library had a wealth of marketing collateral, product specs and other pertinent, up-to-date information that could be downloaded, easily co-branded, and distributed to prospects and existing customers. “The gentleman who trained us did a fantastic job,” says Guthrie, and the solution launch was off to a good start. “The sales staff quickly gained confidence in the materials from the portal. They were professional, well put-together, easy to understand and easy to explain to our customers. It created that confidence in the sales team to go out there and push this new product.”
In just a few months after the solution was introduced, Tele-Plus’s sales team provided quotes to “50 or 60” potential customers, Guthrie notes, and sold more than a dozen UNIVERGE packages that he expects to generate around $12,000 in recurring monthly revenue. “It was very exciting for us,” he says.
“The Tele-Plus story is a perfect example of how easy-to-use, well-designed channel management software can help resellers and distributors generate awareness among their customers and prospects while earning significant ROI for OEMs and other companies doing business in a channel environment,” said Sugata Sanyal, founder and CEO of ZINFI. “The ZINFI partner portal is simply a great tool for cost-effective digital collaboration between enterprises and their partner base.”
To learn more about Tele-Plus’s use of the ZINFI partner portal, please click here.
In April 2020, ZINFI was named a leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020 report, receiving the highest possible (5 out of 5) scores in the criteria of “Product innovation roadmap,” “Pricing strategy,” “Supporting products and services” and “Number of employees.” The report states, “…what sets ZINFI apart is its commitment to modularity, which makes it equally appropriate for a small to medium-size business (SMB) that is automating its channel management for the first time or a large global manufacturer that is filling gaps or transforming its channel technology.” The report also notes ZINFI’s “…strong workflow and collaboration tools that optimize processes among ZINFI’s agency partners, partners’ enterprise customers, and ZINFI’s in-house multilingual (14 languages) partner marketing concierge services for lead, campaign, and MDF management.”
Later in 2020, ZINFI was also named a leader in another Forrester report: The Forrester Wave™: Partner Relationship Management Q4 2020 report, where ZINFI received 5 out of 5 (the highest possible) scores in the “Product innovation roadmap” criterion in the “Strategy” category and in the “Partner co-selling and co-marketing” criterion in the “Current offering” category. ZINFI also tied for the highest score among the participants in the “Partner performance and incentives” criterion (4.4 out of 5).
ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.
Since 1977, Tele-Plus has been committed to providing innovative communication, protection alarm, network cabling products and maintenance services to business and residential customer. These include Fire Alarm, Security/Intrusion Detection, Access Control, Video Surveillance, Telecommunications, Data Communication, Network Cabling Systems and IT Services. Our professionalism and reliability are a few reasons why many top-tier firms have chosen us as their source for these products and services. Our team goes through extensive research and training to assure our customers are utilizing the most advanced and cost-effective solutions available. Our experience ensures confidence in everything we design, propose, implement and service. For more information about Tele-Plus, visit us at www.telepluscorp.com.
About ZINFI Technologies
ZINFI Technologies, Inc. the leader in Unified Channel Management (UCM) solutions, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Channel Management automation platform that streamlines and manages the entire partner lifecycle through three core state-of-the-art SaaS applications—partner relationship management, channel marketing management and channel sales management. In 26 countries, these three core UCM SaaS applications are locally supported by ZINFI’s global marketing services team members.
For more information about ZINFI’s Unified Channel Management platform, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.