Best Practices Articles

Marketing to Partners Using Channel Marketing Software
Any organization selling through the channel needs to make sure its partners are aware...
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Why Multi-Touch End User Marketing Doesn’t Work In Channel Marketing
Channel marketing has finally begun to emerge from the dark ages and deploy digital...
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When Channel Sales Is a Bad Idea
A network of channel partners can provide enormous value to an organization seeking to...
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Why Partner Portal Software Must Make Selling Easy
The primary focus of any partner portal software needs to be making selling easy...
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Why a Channel Sales Manager Can Make or Break a Channel
One of the most important roles in an organization selling through the channel is...
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Why Most MDF Marketing Programs Fail
Market development funds (MDF) are a critical source of marketing activity. Most vendors selling...
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Reseller of Water Quality Products Leverages ZINFI Partner Portal to Expand Its Reach into a Vast New Market
Partner Portal Gives Reseller a Powerful New Tool for Distributing Product-Related Information about OEM’s...
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Reseller Uses ZINFI Partner Portal to Better Serve Its Small Business Customers and Expand Its Customer Base
ZINFI partner portal “is tailor-made for somebody who is actually working in the field...
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4 Ways to PEPP Your Channel Sales
If your channel sales are flat and you have limited resources to drive fundamental...
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How to Be a Rock Star in the Channel Marketing World
If you think marketing is hard, try channel marketing. Try marketing to and through a group of very important...
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The Paradox of MDF Marketing
Market development fund (MDF) marketing is a major source of activity for organizations selling...
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ZINFI Named Winner in Channel Management for Red Herring Award 2017
Global leader in channel management automation adds a new honor to its growing list...
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