Salesforce Partner Relationship Management Pluses and Minuses

Salesforce’s core strategy is to provide a few core applications around customer relationship management (CRM), service management and marketing, and allow independent service providers to connect to its platform and augment its core capabilities to create a more niche application. Salesforce also provides basic partner relationship management (PRM) capabilities, and in this podcast we will explore the pluses and minuses of Salesforce PRM.