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Recent Channel Management Trends and Best Practices Are the Focus of a Talk by ZINFI CEO Sugata Sanyal at Ingram Micro Global Cloud and Innovation Summit 2023

Recent Channel Management Trends and Best Practices Are the Focus of a Talk by ZINFI CEO Sugata Sanyal at Ingram Micro Global Cloud and Innovation Summit 2023

Wednesday session is a highlight of ZINFI’s presence at the Summit May 15-17; ZINFI will be showcasing its Unified Partner Management (UPM) technology at booth #P20 throughout the event.

Pleasanton, CA — May 16, 2023 – ZINFI Technologies, Inc., the leader in Unified Partner Management (UPM) solutions that include affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM), today announced that its founder and CEO, Sugata Sanyal, will join Darryl Oliver, Director of Global Portfolio Development at Ingram Micro Cloud, for a session on cloud marketplaces and channel automation best practices at the Ingram Micro Global Cloud and Innovation Summit 2023. The Summit begins today, May 15, at the ARIA Resort & Casino in Las Vegas, Nevada and continues through May 17, 2023.

The session featuring Sanyal and Oliver – scheduled for 1:30pm on May 17 – will explore the rapid rise of partner ecosystems and explain how a structured approach to channel management and modular, cloud-based SaaS platforms can help businesses rapidly scale their channel programs and manage the increasing complexity of global partner networks.

“The Ingram Micro Global Cloud and Innovation Summit is one of the year’s most important events, and the ZINFI team looks forward to sharing our insights, our expertise and our unique, modular approach to channel management automation with attendees,” said Sanyal. “The emergence of complex hybrid partner channels and marketplaces like the Ingram Micro Cloud Marketplace reflect profound changes in the buyer journey. I am especially excited to have this opportunity to have a frank and forward-looking discussion with Darryl so we can compare ideas and offer different perspectives on this new era of collaboration between vendors and their partners.”

In addition to Sanyal’s speaking engagement, ZINFI will also have an exhibitor booth (#P20) at the summit. Attendees are encouraged to stop by and learn more about ZINFI’s UPM solutions and how they can help their businesses succeed in the cloud era.

The Ingram Micro Global Cloud & Innovation Summit is an annual event that brings together cloud professionals and thought leaders from around the world to discuss the latest trends, innovations and best practices in the industry. This year’s event will feature over 200 sessions, including keynote presentations, breakout sessions, and networking events.

For more information about ZINFI’s participation in the Ingram Micro Global Cloud & Innovation Summit 2023 or to learn more about its Unified Partner Management platform, please visit booth #P20 at the event or visit ZINFI’s website at www.zinfi.com.

ZINFI has consistently been named a PRM “leader” by G2, the world’s leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2’s Spring 2023 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks.

To access more information about ZINFI’s Partner Relationship Management platform or to download a copy of ZINFI’s best practices guide on Partner Relationship Management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and the ZINFI Channel Marketing Best Practices blog.

ZINFI offers its potential customers a 30-day free trial (no credit card required), providing access to its entire Unified Partner Marketing (UPM) automation platform. This will allow prospective buyers to test-drive its industry-leading channel management applications before purchasing.

Media contact:
Melissa McNeil,
[email protected]


About ZINFI Technologies

ZINFI Technologies, Inc. the leader in Unified Partner Management (UPM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Partner Management automation platform that streamlines and manages the entire partner lifecycle through four core state-of-the-art SaaS applications — affiliate marketing management automation, partner relationship management automation, partner marketing management automation and partner incentives management automation. In 26 countries, these four core UPM SaaS applications are also locally supported by ZINFI’s global marketing services team members.

To access more information about ZINFI’s Unified Partner Management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at https://www.zinfi.com/. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

 

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