Press Release

ZINFI Launches Advanced Partner Relationship Management Tools

ZINFI Launches Advanced Partner Relationship Management Tools

ZINFI’s Partner Relationship Management Platform Has Expanded Significantly, and Now Includes a Set of Advanced Do-It-Yourself Tools for Portal Administrators to Dramatically Reduce Dependence on Professional Services

Pleasanton, CA — May 17, 2019 — ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced it has launched the newest version of its next-generation adaptive SaaS (aSaaS) platform, version 10.0. The new platform includes an advanced set of configuration tools that partner portal administrators can use to reduce setup and ongoing maintenance costs by 90%.

The new modules include a comprehensive set of do-it-yourself (DIY) configuration and customization tools that allow customers to fully deploy, manage and upgrade their channel infrastructure in digital speed without incurring additional professional services fees.

As the industry leader in Unified Channel Management and the creator of a comprehensive suite of integrated channel management solutions over the past decade, ZINFI has earned recognition for its products from several major analysts firms. ZINFI’s primary differentiation has been its relentless focus on customer experience and the core attributes that define its MAGIC (Mobile, Adaptive, Global, Intelligent & Connected) toolset:

  • Mobile: An industry-first, fully mobile UCM application that allows partners and vendors to collaborate on the go
  • Adaptive: A full set of flexible drag-and-drop DIY tools for content management and workflow management
  • Global: A world-class identity and access management interface that allows dynamic access control of users to content and applications
  • Intelligent: A highly configurable DIY reporting engine that allows the users to build dynamic reports on the fly
  • Connected: An online connection management interface that allows system administrators to seamlessly connect to third-party systems

“At ZINFI we are obsessed with creating a world-class experience for our customers, and our MAGIC framework for platform development is a direct reflection of that,” said Sugata Sanyal, founder and CEO of ZINFI. “Over the past few years, our enterprise customers have been telling us that they would like to reduce the time it takes to set up and manage changes to their partner relationship management tools, and that’s exactly what we are giving them in this latest update to our UCM platform. Our new set of MAGIC tools allows customers to cut the time they spend setting up, managing and maintaining the platform by as much as 90%. This translates directly to a significant reduction in system procurement costs and allows our customers to respond more rapidly to changes in the marketplace and evolving business requirements.”

In 2018, ZINFI received recognition for its channel marketing automation leadership in two separate analyst reports from Forrester Research. Most recently, ZINFI was named a leader in The Forrester Wave™: Partner Relationship Management, Q4 2018 report, earning 13 perfect (5.0) scores for a broad range of specific evaluation criteria. Forrester cited ZINFI’s horizontal approach to the market and its “strong engineering pedigree,” noting that “ZINFI’s PRM solution provides robust global capabilities with excellent functionality, flexibility through a modular approach, and infinite customizations for complex channel environments.”

Earlier in 2018, ZINFI was named a leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 report, which praised the “robust functionality, modularity, and customizations” of ZINFI’s Unified Channel Management (UCM) platform—the only solution in the marketplace developed as a native platform for complete integration of partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM).

To access more information about ZINFI’s partner relationship management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at https://www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.


About ZINFI Technologies

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform.

Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels.

ZINFI’s state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI’s UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

For more information about ZINFI’s Unified Channel Management platform, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

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