Forrester’s 24-criteria evaluation of through-channel marketing automation (TCMA) platforms identifies the 13 most significant vendors in the marketplace and researches, analyzes and scores them.
The Forrester report notes that “ZINFI’s portfolio offers a wide set of integrated marketing tools such as search, social, syndication, email, event, and microsites that can work together in a single or multitouch campaign. But what sets ZINFI apart is its commitment to modularity, which makes it equally appropriate for a small to medium-size business (SMB) that is automating its channel management for the first time or a large global manufacturer that is filling gaps or transforming its channel technology. User references cited the company’s flexibility and responsiveness to their unique requirements as a “differencemaker.” ZINFI’s focus on the tech and manufacturing segments has yielded a robust TCMA software platform, but that narrow focus (along with less investment in sales and marketing) has limited its growth.”
Thank you for your interest in reading the The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020. To download a copy of this report, please contact Forrester directly – or visit their website (www.forrester.com) to gain access to this report. Alternatively, please read our press release here.
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