Forrester’s 24-criteria evaluation of through-channel marketing automation (TCMA) platforms identifies the 13 most significant vendors in the marketplace and researches, analyzes and scores them.
The Forrester report notes that “ZINFI’s portfolio offers a wide set of integrated marketing tools such as search, social, syndication, email, event, and microsites that can work together in a single or multitouch campaign. But what sets ZINFI apart is its commitment to modularity, which makes it equally appropriate for a small to medium-size business (SMB) that is automating its channel management for the first time or a large global manufacturer that is filling gaps or transforming its channel technology. User references cited the company’s flexibility and responsiveness to their unique requirements as a “differencemaker.” ZINFI’s focus on the tech and manufacturing segments has yielded a robust TCMA software platform, but that narrow focus (along with less investment in sales and marketing) has limited its growth.”
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