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Podcast – The 6 C’s of Channel Management: How to Drive Growth

Each type of channel’s lifecycle is essentially the same – recruit, onboard, enable, transact, and manage. Each of these components should be considered when mapping out an overall channel strategy. After all, growth depends on the success of distribution partners. In this podcast we’re going to highlight the 6 C’s of channel management and how you should be applying them.

The 6 C’s of Channel Management: How to Drive Growth

 

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