Podcast – How Do You Define Channel Management?

What is channel management and why does it matter? In this podcast, we go back to fundamentals by looking at various meanings of the word “channel” and then offering our own formal definition of channel management. We then provide a quick overview of the primary activities or stages of channel management, and consider the degree to which these activities must be localized when an organization goes beyond the start-up phase and operates its channel program on a global scale.