Podcast – Channel Management Maturity: How to Get There
ZINFI Technologies' podcast series delves into channel management maturity, emphasizing the need for companies to evolve from antiquated methods that hinder growth. They present a four-step framework for partner lifecycle management: recruitment, engagement, enablement, and management. Understanding the maturity phase in each area is crucial for channel management evaluation. The podcast highlights the importance of laying a solid foundation and gradually optimizing the channel. ZINFI Technologies offers customizable programs to empower vendors, emphasizing the significance of scaling methodically and leveraging partner relationship management automation for streamlined processes and global scalability.