Podcast – Three Reasons Why You Should Never Use CRM for PRM
The primary goal for partner relationship management (PRM) automation is to provide a portal that partners can access to learn about the vendor’s solutions, download assets, run marketing campaigns, generate leads and register deals, and get paid via various incentives, rebates and rewards programs. This podcast explains why you should not use a CRM infrastructure to manage your partners.
3 Reasons Why You Should Never Use CRM for PRM
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