Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
This video outlines the evolution of channel marketing software from the manual, spreadsheet-reliant processes of the 1980s to the sophisticated, cloud-based solutions of today. It highlights the early challenges, the advent of the internet and partner portals, and the current state featuring diverse functionalities and automation. Looking ahead, it predicts further innovations and accessibility improvements. The script concludes by emphasizing the importance of adopting modern marketing solutions for competitive advantage and growth.
