Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – Right Metrics for Your Channel Marketing Management Platform
This video highlights the importance of selecting the right metrics in channel marketing management. It outlines three phases: Launch, Ramp, and Optimize, each focusing on different goals such as quick wins, scaling, and ROI maximization. The script emphasizes the use of ZINFI's platform to navigate these phases effectively, demonstrating value, expanding partner networks, and making strategic adjustments based on performance data to drive sales and maximize ROI.
