What is the Meaning of Partner Sales Enablement?
Over the past couple of decades, two major channel management automation platforms have attracted widespread attention: partner relationship management (PRM) automation and partner marketing management (PMM) automation. However, the most...
Partner Sales Enablement
What is Partner Sales Enablement?
If you are considering an investment in channel automation, you should look at partner sales enablement automation first. Why? It’s simple: If you can make your current reseller even 10% more...
5 Key Questions That Unlock B2B Lead Generation Conversion
Successful B2B lead generation requires understanding your prospects deeply before crafting any marketing campaign. Answering five critical questions helps marketers position offerings as solutions rather than sales pitches. These considerations...
What Is the Best-of-Breed Partner Relationship Management Platform
A best-of-breed partner relationship management platform should address the management of the partner lifecycle in a highly efficient and effective way. The five core elements are partner recruitment, partner onboarding,...
Partner Relationship Management
What Is a Best-of-Breed Partner Relationship Management Platform?
The five core elements of a best-of-breed partner relationship management are partner recruitment, partner onboarding, partner training, partner marketing and partner incentives management. In addition to addressing these five core elements individually, a partner relationship...
What Does Channel Marketing Automation Platform Need To Succeed
Channel marketing automation platforms succeed when they integrate lifecycle management across partner recruitment, training, enablement and incentives while aligning automation capabilities with outsourced marketing services for structured global deployment. Organizations...
Channel Marketing Automation
What Does Your Channel Marketing Automation Platform Need To Succeed?
With the right channel management solutions you can tame the complexity and truly unleash the power of the channel. In this podcast, we will explore the core components of channel marketing...
Through-Channel Marketing Automation: Must-Haves
Let’s begin this discussion by taking a stab at defining through-channel marketing automation (TCMA). What does it really mean? Basically, it’s about enabling channel partners to generate leads by using...
Five Core Areas for Deploying Channel Marketing Automation
Channel marketing automation streamlines partner recruitment, onboarding, training, enablement and performance management through scalable SaaS platforms that align ecosystem operations with strategic business objectives across global regions. Organizations deploying automation...
Channel Marketing Automation
5 Core Areas for Deploying Channel Marketing Automation
Partner lifecycle management has five basic steps: partner recruitment, partner onboarding, partner training, partner enablement (marketing and sales) and partner management. In this podcast we will go through these areas...
10 Keys To Launching Successful Outbound Marketing Campaigns
To be effective at outbound marketing, one must first have a clear understanding of what it actually means. Outbound marketing by definition refers to paid advertising and media services. That...
Driving Inbound Marketing Leads Through Effective Website Conversion
Inbound marketing is all about bringing in leads. Right? The whole purpose is to drive demand and begin communication with prospective buyers of your product(s) or services(s). In discussions of...
