7 Traits of a Highly Successful Channel Partner
Over the past few years, we have gained some fascinating insights into shifts in channel dynamics using our Unified Channel Partner Management Software and Concierge Services to run a number...
How to Make Your Partner Portal More Partner-Friendly
At ZINFI, we work for major global brands and every day help thousands of their channel partners improve productivity. This is not as straightforward as it might be. One of...
Making Content Syndication Work For Your Channel Partners
Vendor organizations that sell through a network of channel partners (resellers, VARS, affiliates and agents) know that most of their partners do not have dedicated marketing resources to keep their...
Channel Marketing Software – Why The Rapid Emergence?
As the world gets more and more digitized, and technology touches every aspect of our lives, one evolution that is consistent across all segments of lives is software-driven automation of...
Channel Sales Management – 9 Ways to Get Promoted
Over my three decades’ experience in channel sales management, I have watched some people rise to the top, while others just don't know why they are not getting promoted. Based...
Channel Marketing Automation – Key Risks IT Partners Must Manage To Succeed In Business
If an Information Technology (IT) solution provider doesn’t manage a few key technology trends effectively (please read our previous article "3 Macro Trends That Could Put Your IT Channel Partners Out of...
How to Create An Integrated Framework for Partner Relationship Management
Whether you are selling through the channel to end businesses or consumers, chances are you may be grappling with one or more of the following challenges: too much churn in...
3 Macro Trends That Could Put Your IT Channel Partners Out of Business
The Information Technology Channel Partners has gone through three profound changes over the four decades or so of its existence. The first was the channel’s transition from being largely white...
Key Channel Sales Metrics You Must Track
“What you measure is what you get” is a great business mantra. And when it comes to sales, it becomes much more than that: it’s a practice that drives the...
Staying Relevant to Your Channel Partners Part II: Five Critical Factors
It’s hard to get a true picture of how your channel partners feels about you as a vendor just by sending out a survey. As we discussed in a previous...
8 Essentials For Staying Relevant to Your Channel Partners -base
Whether you are at an early stage of building your channel partner network or already have a mature network, the one question that you should never stop asking is -...
Building A Thriving Channel Network, Part 2: Balancing Channel Partner Needs with Revenue Goals
When new opportunities beckon, many companies are tempted to jump in too early, and try to boost new product sales by building a massive channel partner network rather than examining...
