Best Practices Articles

Five Strategic Selling Techniques That Will Improve Your Closing Ratios
The only thing that is consistent in the competitive landscape of the global marketplace...
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Why PRM Software Needs To Have Great Incentive Management Capabilities
Over the last decade or so, a new category of software called partner relationship...
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3 Reasons Multi-Touch Marketing Is Mandatory for Successful Campaigns
Why is multi-touch marketing important? Customers today live in a complex buying world. They...
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Four Methods of Refining Your Teleprospecting to Improve Sales Success
Telemarketing has been around for decades, and everyone is very familiar with the dinnertime...
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Inbound Marketing Insights to Win Over Your Target Audience
Wouldn’t we all rather have customers willingly walk through our door instead of having...
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10 Cold Calling Tips to “Dummy Proof” Your Efforts
The very first thing that scares most people about sales is the initial cold...
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Seven Essential Requirements for the Next-Generation Partner Portal
What is a partner portal? What are the primary components of today’s partner portal?...
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The Partner Portal is Dead, Long Live The Partner Portal
“The King is dead, long live the King!” is a proclamation that marks the...
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Content Syndication for Your Partner Network: Seven Mistakes to Avoid
Content marketing has become the cornerstone of marketing effectiveness, and content syndication provides amplification...
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Lead Management as a Key Channel Management Capability
Leads, leads everywhere—but not a single one to close. Isn’t this what you hear...
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Why Channel Management Varies around the World
Over the past decade or so, organizations that rely on channel infrastructure to reach...
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Why Channel Partners Don’t Use Market Development Funds (MDF)
Most vendors that are selling through the channel depend on their partners to generate...
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