Press Releases
ZINFI Technologies Named a Leader in 2018 Analyst Evaluation of Through-Channel Marketing Automation Platforms

ZINFI Technologies Named a Leader in 2018 Analyst Evaluation of Through-Channel Marketing Automation Platforms

ZINFI recognized for its “wide set of integrated marketing tools” and its potential to be a “formidable player” in multiple industries and segments around the world

Pleasanton, CA — April 25, 2018 — ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner  Management (UPM) solutions, today announced that it has been named a leader in The Forrester Wave™: Through-Channel Marketing Automation. ZINFI believes that this placement validates its continued leadership in Unified Partner Management (UPM) and highlights its deep expertise in through-channel marketing automation (TCMA).

“At ZINFI, we have had the good fortune to serve industry-leading enterprise clients with thousands of channel partners around the world. At the same time, we also serve smaller enterprises with a much more focused channel,” said Sugata Sanyal, ZINFI’s founder and CEO. “This breadth of experience and our unwavering commitment to collaboration with clients—what we call Customer Linked Innovation & Creation (CLIC)—has allowed us to build a best-in-class through-channel marketing automation (TCMA) solution. We are truly honored to be recognized as a leader by a premier analyst firm like Forrester and look forward to serving our customers around the world by deploying TCMA solutions that offer a significant return on their investment.”

Forrester’s 25-criteria evaluation of through-channel marketing automation platforms identifies the 15 most significant vendors in the marketplace and researches, analyzes and scores them.

The Forrester report notes that “ZINFI’s solution provides robust functionality, modularity, customizations, and is supported by localized concierge services in 14 countries… The solution comes with a wide set of integrated marketing tools such as search, social, syndication, email, event, and microsites that can be put together in a single- or multi-touch campaign. The solution has strong cross-functionality, including the asset eStore, integrated MDF/co-op management, adaptive reporting and business intelligence.” The report goes on to say, “… ZINFI could be a formidable player in multiple industries and segments around the world.”

To access more information about ZINFI’s partner marketing management solution or to download a copy of ZINFI’s best practices guide on partner marketing management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

Media contact:

Melissa McNeil,

pr@zinfitech.com


About ZINFI Technologies

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform.

Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels.

ZINFI’s state-of-the-art SaaS Unified Partner Management (UPM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI’s UPM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

For more information about ZINFI’s Unified Partner Management platform, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

 

Best Practices Guidebook

Partner Ecosystem Management A Guide to Strategic Tools and Best Practices Thumbnail Partner Ecosystem Management Best Practices
Download Guide

B2B Marketing in the Age of Intelligence Best Practices Thumbnail B2B Marketing in the Age of Intelligence Best Practices
Download Guide

Mastering Co-Selling Best Practices Thumbnail Multi-Partner Co-Selling Best Practices
Download Guide

A Guide to Enhance Channel Sales Efficiency Thumbnail A Guide to Enhance Channel Sales Efficiency
Download Guide

Mastering Affiliate Marketing Thumbnail Mastering Affiliate Marketing Best Practices
Download Guide

The Ultimate Guide to Channel Partner Management Thumbnail The Ultimate Guide to Channel Partner Management
Download Guide

Partner Relationship Management Trends to Watch in 2024 Thumbnail Top 10 Trends in 2024 Partner Relationship Management
Download Guide

Partner Relationship Management Best Practices Thumbnail Building Bridges: Best Practices in PRM
Download Guide

Mastering Channel Marketing: Strategies image Mastering Channel Marketing Best Practices
Download Guide

Digital Marketing Strategy for SaaS Leaders Digital Marketing Strategy for SaaS Leaders
Download Guide

Mastering Partner Management Best Practices img Mastering Partner Management Best Practices
Download Guide

a Unified Partner Ecosystem Management img Maximizing Efficiency and Cost Savings with Partner Ecosystem
Download Guide

AI-Driven Partner Marketing AI-Driven Partner Marketing Best Practices
Download Guide

New Strategies for Channel Management Guide thumb Agency Partners Best Practices
Download Guide

New Strategies for Channel Management Guide thumb New Strategies for Channel Management Best Practices
Download Guide

PRM Software Best Practices & Core Capabilities thumb PRM Software Best Practices & Core Capabilities
Download Guide

AI-Powered Marketing Strategies Best Practices thumb AI-Powered Marketing Strategies Best Practices
Download Guide

Partner Onboarding Best Practices Partner Onboarding Best Practices
Download Guide
All Guidebooks