Best Practices Articles
ZINFI Expands Its Partner Relationship Management Platform by Introducing Advanced Community Capabilities
ZINFI’s Newly Expanded Community Module Enables High-Performance Channel Organizations to Dynamically Communicate with Their Channel Partners Using Social and Private Collaboration Modes Pleasanton, CA —September 19, 2018 — ZINFI Technologies,...
Artificial Intelligence, Alexa. Who Are My Best Customers?
Yes, I know, as marketers we wake up every morning trying to figure out the answer to this question. Whether they are new or existing customers, the primary job of...
ZINFI Releases New Complimentary Best Practices Guidebook on Lead Management
Latest Guidebook Demonstrates How Focusing on Best Practices, Deploying Marketing Automation and Using Partner Concierge Services Can Ensure Lead Management Success and Improved ROI Pleasanton, CA — August 28, 2018...
ZINFI Launches Advanced Do-It-Yourself Partner Relationship Management Capabilities to Accelerate Profitable Revenue Growth
Rapid Evolution of Channel Management Automation Creates Demand for Configurable PRM Applications That Enable Administrators and Users to Automate Custom Workflows, Content and Campaigns Pleasanton, CA — August 21, 2018...
The Evolution of Through-Channel Marketing Automation
Over the past decade, a whole new category of business process automation software has evolved. We call this category through-channel marketing automation or TCMA. Forrester Research first coined this term...
How Do Your Channel Sales Work?
Channel Sales refers to utilizing external partners, such as value-added resellers, agents, or brokers, to distribute products or services instead of relying solely on internal teams. This indirect model allows...
What Is Channel Management Software?
Over the past decade, we have seen the rise of channel management software. The primary buyers of channel management software have been large enterprise organizations, and they have invested enormous...
7 Key Partner Relationship Management Best Practices
Selling through the channel is a complex undertaking, and it’s easy to get off track. Maybe your sales velocity has diminished because of increasing channel management costs. Perhaps there is...
What Is a Channel Management Process?
Channel management is the set of organized activities and resource allocation used by an organization to define and manage sales, marketing, and operational processes executed indirectly through partner organizations. Its...
3 Things Channel Sales Needs in 2018
Channel Sales involves utilizing external partners and indirect channels, rather than an internal direct sales force, to drive revenue and market penetration. It is crucial for scaling complex organizations by...
National Telesystems Uses Turnkey, Customizable Email Marketing Tools from ZINFI to Boost Customer Migrations
Customizable, co-brandable email templates allow National to quickly reach target audience with effective content and sell 13 system migrations after initial campaign Pleasanton, CA — June 12, 2018 — ZINFI...
NEC Partner National Telesystems Streamlines Email Marketing, Boost Sales with Turnkey Campaigns Downloaded from ZINFI Partner Portal
Channel Partner Streamlines Email Marketing, Boosts Sales with Turnkey Campaigns from NEC’s Channel Digital Marketing Program, Powered by ZINFI Download Success Story PDF » Challenges National Telesystems, Inc. (National) is...