ZINFI Hosts Channel Partner Lead Management Best Practices Webinar with SiriusDecisions
Learn How to Apply a Formal Partner Lead Management Framework to Increase Sales and Maximize ROI
Pleasanton, CA — March 05, 2019 — ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, and special guest SiriusDecisions, Inc., the leading global business-to-business (B2B) research and advisory firm, today announced they will offer a free webinar entitled “Best Practices in Channel Partner Lead Management,” to be held Thursday, April 04, from 10 to 11 am, Pacific Time.
During this session, speakers from ZINFI and SiriusDecisions will share best practices for channel partner lead management across large, geographically diverse and complex partner networks. The webinar will identify the most common lead management challenges in the channel environment, and then launch a detailed discussion of the six components of a channel partner lead management framework: definition, distribution, governance, enablement, review and automation. Speakers will provide attendees with practical tips for managing leads throughout the customer buying journey.
The ZINFI / Sirius “Best Practices in Channel Partner Lead Management” webinar speakers include Mike Chantigian, ZINFI’s Director of Business Development Services, Americas & EMEA, who will provide a brief introduction; Stephanie Sissler, Senior Executive, Channel Strategy, Sales and Marketing, SiriusDecisions, who will present “Framework for Channel Partner Lead Management”; and Melissa McNeil, ZINFI’s Director of Business Development, NORAM, who will speak on “Partner Channel Lead Management – Tools & Tactics.” At the end of the webinar, ZINFI will host a Q&A session.
“This webinar should give even the most experienced channel marketing professionals a fresh view of lead management challenges and solutions,” said Sugata Sanyal, founder and CEO of ZINFI. “Both ZINFI and SiriusDecisions have years of hands-on, real-world experience helping enterprises across the globe refine their channel management processes and methodologies. Attendees will learn how to apply a formal, stepwise approach to partner lead management, and they will come away with a number of important lead management best practices their organizations can follow to generate more sales and better ROI.”
In 2018, ZINFI received recognition for its channel marketing automation leadership in two separate analyst reports from Forrester Research. Most recently, ZINFI was named a leader in The Forrester Wave™: Partner Relationship Management, Q4 2018 report, earning 13 perfect (5.0) scores for a broad range of specific evaluation criteria. Forrester cited ZINFI’s horizontal approach to the market and its “strong engineering pedigree,” noting that “ZINFI’s PRM solution provides robust global capabilities with excellent functionality, flexibility through a modular approach, and infinite customizations for complex channel environments.” Earlier in 2018, ZINFI was named a leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 report, which praised the “robust functionality, modularity, and customizations” of ZINFI’s Unified Channel Management (UCM) platform—the only solution in the marketplace developed as a native platform for complete integration of partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM).
To access more information about ZINFI’s Partner Relationship Management platform or to download a copy of ZINFI’s best practices guide on Partner Relationship Management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.
About ZINFI Technologies
Headquartered in Silicon Valley, USA and founded by channel veterans, ZINFI Technologies, the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level.
ZINFI’s Unified Channel Management innovation incorporates three core state-of-the-art SaaS applications—partner relationship management automation, partner marketing management automation and partner sales management automation. These solutions enable organizations selling via the channel to integrate the full spectrum of channel partner management activities—from recruitment, onboarding, training and certification to lead management, co-branded demand generation, sales performance and success, and on to fulfilment and renewal management.
Powered by the efficacy and superior experience of ZINFI’s UCM solutions, any organization can build a high-performing channel and realize increased ROI from partner sales.