Channel Management
Podcast – The 6 C’s of Channel Management: How to Drive Growth
Each type of channel’s lifecycle is essentially the same – recruit, onboard, enable, transact, and manage. Each of these components should be considered when mapping out an overall channel strategy....
Partner Relationship Management
Podcast – What is Partner Relationship Management?
The discipline that embodies the principles and tactics of managing channel partners is called partner relationship management (PRM) or channel relationship management. In this podcast, we’re going to talk about Partner Relationship Management–what...
Lead Management
Podcast – Lead Management in a Post-COVID World
During the pandemic, as the world coiled back to a quarantine mode, face-to-face engagement has pretty much disappeared or has been curtailed substantially for business transactions. In this podcast, we...
Partner Relationhsip Management
Podcast – Salesforce Partner Relationship Management Pluses and Minuses
Salesforce’s core strategy is to provide a few core applications around customer relationship management (CRM), service management and marketing, and allow independent service providers to connect to its platform and...
Partner Relationship Management
Podcast – Helping Channel Partners Co-brand Sales Assets Using Your Partner Relationship Management Tool
The primary focus for Partner Relationship Management tools is automating workflows between a vendor and a partner to make it easy to do business. Most PRM platforms come with a...
Partner Relationship Management
Podcast – Onboarding Your Partners into Your Partner Relationship Management Tool
Despite the rapid growth of Partner Relationship Management over the past few years, onboarding partners into a PRM tool remains a major challenge for most companies. In this podcast, we...
Partner Relationship Management
Podcast – How to Use a Partner Relationship Management Tool to Train Your Partners
To manage an effective training program in a digital world you need a state-of-the art Partner Relationship Management tool that can help you align your programs to your process so...
Channel Marketing
Podcast – Lead Management Platform Using Channel Marketing Software
Channel marketing software can be a big help when it comes to lead generation and management. In this podcast, we will explore a variety of lead generation and management techniques...
Channel Marketing
Podcast – Channel Marketing Software In a Remote World
Channel marketing software has focused on all aspects of remote marketing, including “market to,” “market through” and “market with” activities. This podcast discusses these activities in a bit more detail...
Partner Relationship Management
Podcast – Managing Leads Using Partner Relationship Management Software
A major focus for any partner relationship management (PRM) program is a unified lead management capability for generating leads and distributing them to partners—but also for allowing partners to generate leads and...
Partner Relationship Management
Podcast – Managing Partners Remotely Using Partner Relationship Management Software
Partner management has existed since commerce existed in pre-historic times, but over the past few decades, with the adoption of digital tools and digitization of commerce, more and more companies...
Partner Relationship Management
Podcast – Connecting Your Salesforce CRM to a Partner Relationship Management Platform
The fact that CRM systems also lack built-in applications essential for PRM means they fall short of providing true Unified Partner Management (UPM). This is why connecting an existing CRM infrastructure like...