Partner Relationship Management
Podcast – Why CRMs Don’t Work as Partner Relationship Management Systems
Have you thought of using your customer relationship management (CRM) system to manage your partner network? In this video, we explain why that approach is a bad idea that will...
Partner Relationship Management
Podcast – How to Ramp to Revenue Faster Using PRM Software
When you are recruiting and onboarding new and existing partners, using manual processes for tasks like partner sign-up, partner onboarding and partner tracking can create frustrating bottlenecks and inefficiencies. In...
Lead Management
Podcast – Five (5) Stages of Lead Management
There is tremendous interest in lead management today. A lead has a specific and limited lifetime, and needs to be nurtured, managed and closed in a deliberate, systematic way. In...
Partner Relationship Management
Podcast – Top Ten Partner Relationship Management Trends to Watch in 2023
The world of partner relationship management is changing rapidly, driven by a number of economic developments, including Covid, the normalization of hybrid work, and jobless growth, but also by a...
Affiliate Marketing Software
Podcast – How to Evaluate Affiliate Marketing Software
An affiliate is an individual or organization that represents your brand as well as your products or services in the marketplace. Before selecting software for onboarding affiliate partners, there are...
Channel marketing management
Podcast – Challenges of Partner Onboarding Using a Channel Marketing Management Tool
Onboarding partners into your channel marketing management platform can be difficult. Partners are busy, they lack marketing expertise, they may have dozens of vendors trying to get them engaged, and...
Affiliate Marketing Management
Podcast – What is The Affiliate Marketing Management Software?
What is affiliate marketing and how does it work? In this podcast, we will explore what affiliate marketing management software is and how it works. Affiliate marketing management software allows...
Channel Marketing Management
Podcast – How to Onboard Partners Using Channel Marketing Management Platform
Because ecosystem partners are diverse, onboarding them with your channel marketing management platform can be challenging. A systematic approach to onboarding not only increases partner engagement, but also reduces costs....
Partner Management Software
Podcast – How to Use Partner Management Software to Automate Onboarding
Onboarding of partners on a continuous and regular basis will become a central theme for most organizations, and onboarding is an important area is where partner management software can be a...
PRM
Podcast – How to Use PRMs to Manage Commission Payments to Your Partners
In this podcast, we will explore briefly what a Partner Relationship Management (PRM) platform does, and how and why commission management and associated payment management need to be a part...
Partner Relationship Management
Podcast – 5 Core Partner Relationship Management (PRM) Best Practices
Implementing channel sales is a very complex undertaking, and it’s easy to get off track. Here are the 5 core partner relationship management best practices to help you scale.
Partner Relationship Management
Podcast – Partner Relationship Management Channel Management Maturity: How to Get There
In this podcast, we will discover how to get to channel maturity in a methodical and efficient way that spurs further growth. This is based on our engagement with thousands...