Podcast – Why CRMs Don’t Work as Partner Relationship Management Systems
Have you thought of using your customer relationship management (CRM) system to manage your partner network? In this video, we explain why that approach is a bad idea that will result in poor functionality and little or no ROI. Partner relationship management has a number of core requirements that today’s CRM systems simply don’t offer. These include modules for partner recruitment, engagement and training, as well as tools for offering campaigns, sales assets, MDF programs, reward and rebates to partners.
Why CRMs Don’t Work as Partner Relationship Management Systems
Recognitions
ZINFI Again Named Leader in Partner Management Software Spring 2023 G2 Grid® Report
ZINFI Technologies, Inc.
