Best Practices Articles
How to Build a Successful Channel Partner Program in 2025

How to Build a Successful Channel Partner Program in 2025

To build a strong channel partner program, you need a clear plan. Focus on positioning, partner engagement, and a solid onboarding process. Ted Finch, CEO of Chanimal and Chanimal University,...
Next-Gen PartnerOps Video Podcast featuring Jennifer Rhima – Partner Ecosystem Playbook: Build, Scale, Succeed

Next-Gen PartnerOps Video Podcast featuring Jennifer Rhima – Partner Ecosystem Playbook: Build, Scale, Succeed

Partner Ecosystem Playbook: Build, Scale, Succeed Discover How Apollo.io Built & Scaled Its Ecosystem. In this episode of ZINFI’s partnership ecosystem leadership series, Sugata Sanyal speaks with Jennifer Rhima, Head...
ZINFI Releases New Complimentary Guidebook on Partner Advisory Councils

ZINFI Releases New Complimentary Guidebook on Partner Advisory Councils

Latest publication features a comprehensive exploration of advisory councils and explains how businesses can leverage them to enhance partner engagement, support, and collaboration. Download Now Pleasanton, CA — March 27,...
Winning with Partner Advisory Councils:  Partner Engagement & Growth Best Practices

Winning with Partner Advisory Councils: Partner Engagement & Growth Best Practices

Best Practices Guides. Unlock the Power of AI & Partner Collaboration Download your COMPLIMENTARY COPY of Winning with Partner Advisory Councils: Best Practices for Partner Engagement & Growth Guide to...
Driving Partner Engagement and Turning Feedback into Action

Driving Partner Engagement and Turning Feedback into Action

A Partner Advisory Council (PAC) is a key part of any strong partner strategy. But building the council is only the first step. The real challenge is keeping partners active...
Structuring a High-Impact Partner Advisory Council

Structuring a High-Impact Partner Advisory Council

A Partner Advisory Council (PAC) succeeds only when it has the right structure. Without clear goals and key participants, it wastes time and delivers little value. Companies must build a...
Partner Advisory Councils: A Strategic Growth Tool

Partner Advisory Councils: A Strategic Growth Tool

Businesses succeed through partnerships. No company operates alone in today’s market. Organizations rely on partnerships to reach new customers, improve offerings, and increase revenue. However, managing these partnerships can be...
Next-Gen PartnerOps Video Podcast featuring Antonio Caridad – The Evolution of PartnerOps: Past, Present & Future

Next-Gen PartnerOps Video Podcast featuring Antonio Caridad – The Evolution of PartnerOps: Past, Present & Future

The Evolution of PartnerOps: Past, Present & Future Partner operations (PartnerOps) have transformed from traditional resale models to dynamic, AI-driven ecosystems that accelerate business growth. In this episode, Sugata Sanyal,...
Next-Gen PartnerOps Video Podcast featuring Vineet Sharma – AI’s Next Move: Private Cloud & Edge Computing

Next-Gen PartnerOps Video Podcast featuring Vineet Sharma – AI’s Next Move: Private Cloud & Edge Computing

AI’s Next Move: Private Cloud & Edge Computing In this episode, Sugata Sanyal speaks with Vineet Sharma, Global Alliances & Ecosystems Lead at Cloudera, about the transformative role of AI...
Next-Gen PartnerOps Video Podcast featuring Justin Zimmerman – Partner Marketing: Control the Scroll, Control the Outcome

Next-Gen PartnerOps Video Podcast featuring Justin Zimmerman – Partner Marketing: Control the Scroll, Control the Outcome

Partner Marketing: Control the Scroll, Control the Outcome In this episode, we explore partner marketing strategies with Justin Zimmerman from Partner Playbooks. He reveals how marketers can control the scroll...
Next-Gen PartnerOps Video Podcast featuring Mary Wilson – Winning with Partner Advisory Councils

Next-Gen PartnerOps Video Podcast featuring Mary Wilson – Winning with Partner Advisory Councils

Winning with Partner Advisory Councils In this episode, Mary Catherine Wilson, CMO of Future Tech Enterprise, Inc., joins Sugata Sanyal to explore the impact of Partner Advisory Councils on vendor-partner...
ZINFI Releases New Complimentary Guidebook on the Future of Partner Ecosystems

ZINFI Releases New Complimentary Guidebook on the Future of Partner Ecosystems

New In-Depth Exploration of Partner Management Focuses on AI, Industry Specialization and Growth. Download Now Pleasanton, CA — March 13, 2025 – ZINFI Technologies, Inc., the leader in Unified Partner Management...
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