Best Practices Articles

Empowering Partner Ecosystem through Collaboration, Loyalty and Automation
In today’s competitive business landscape, collaboration, loyalty and automation are becoming essential elements for...
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Video – How a Channel Marketing Agency Can Help Build Your Deal Registration Program
Deal registration is a great way for brands to incentivize and reward channel partners...
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Video – Five Mistakes to Avoid in Partner Relationship Management Platform
There are plenty of mistakes vendors can make across the channel as they pursue...
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Video – How Artificial Intelligence Can Improve Partner Enablement
Partner enablement is a critical aspect of any organization that operates through a network...
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Maximizing Your Business Potential with a Strong Partner Ecosystem
Introduction In today’s competitive business landscape, it’s essential to establish a strong partner ecosystem...
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Video – Why Channel Management Varies around the World
Channel management activities tend to vary considerably from one country or region to another....
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ZINFI Technologies to Showcase Its Channel Management Automation Platform at Forrester’s B2B Summit North America in Austin, June 5–7
ZINFI’s presence at the Summit highlights growing awareness of the centrality of online marketplaces...
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The Impact of Artificial Intelligence on Channel Sales
Introduction In today's fast-paced business environment, companies must stay ahead of the competition to...
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How Artificial Intelligence Can Improve Partner Incentives
Introduction Partnerships are formed to achieve mutually beneficial financial outcomes. Organizations sell through a...
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Video – Must Haves for Through Channel Marketing Automation
Through channel marketing automation (TCMA) is about enabling channel partners to generate leads using...
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ZINFI Releases Latest “Feet on the Street” Video Podcast on Partner Ecosystems Featuring Asher Mathew, CEO and Co-Founder of Partnership Leaders
Mathew and ZINFI’s Sugata Sanyal engage in a wide-ranging discussion of partner operations, the...
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Unlocking the Benefits of Partner Collaboration with AI: Strategies and Challenges
Partner collaboration has been a proven strategy for companies seeking mutual benefits in today's...
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