Best Practices Articles

Channel Marketing Software In the Remote World
The world has been on a rapid digitization trend over the past few decades,...
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Channel Marketing

Podcast – Channel Marketing Software In a Remote World
Channel marketing software has focused on all aspects of remote marketing, including “market to,”...
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Managing Leads Using Partner Relationship Management Platform
Organizations selling through the channel always worry about one primary thing: driving more sales...
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Partner Relationship Management

Podcast – Managing Leads Using Partner Relationship Management Software
A major focus for any partner relationship management (PRM) program is a unified lead management capability...
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Manage Partners Remotely Using Partner Relationship Management Software
Over the past 40 years the world has been speeding up the pace of...
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Partner Relationship Management

Podcast – Managing Partners Remotely Using Partner Relationship Management Software
Partner management has existed since commerce existed in pre-historic times, but over the past...
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Partner Relationship Management In a Post-Pandemic World
Understanding paleolithic art in Lascaux cave paintings requires expertise, experience, imagination and patience. The same qualities...
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Partner Relationship Management

Podcast – Connecting Your Salesforce CRM to a Partner Relationship Management Platform
The fact that CRM systems also lack built-in applications essential for PRM means they...
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Connecting Salesforce CRM to Partner Relationship Management Platform
It has been almost two decades since customer relationship management (CRM) applications began to...
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Partner Relationship Management

Podcast – Connecting Your HubSpot CRM to a Partner Relationship Management Platform
HubSpot’s superior ease of use and its much-needed native integrations between marketing and sales...
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Connecting HubSpot CRM to Partner Relationship Management Platform
In the early 2000s we saw the rise of multiple CRM solutions. Most of...
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ZINFI Again Named a Leader as G2 Reports Most Recent User Ratings for Partner Management Software
Validated reviews from G2 user community and data aggregated from online sources and social...
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