Best Practices Videos

Video – Unlocking Cost-Saving Benefits: The Power of Co-Marketing in Driving Business Growth

Curious about partner co-marketing? In co-marketing, companies join forces in promoting a co-branded offering. By working together, they can expand their customer base, increase brand reach and share marketing costs. It’s a powerful strategy that leverages the strengths and resources of multiple companies to create a buzz and generate excitement about their products or services. This video explores partner co-marketing in terms of specific tactics, marketing strategies based on B2B, B2C and D2C target markets, and key benefits.