Best Practices Articles

How to Ramp to Revenue Faster Using Partner Relationship Management (PRM) Software
When selling through a channel, chances are every now and then you will need...
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5 Reasons To Insource Event Marketing Management
Before we delve into the reasons why you should consider insourcing your event marketing management activities,...
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Why Web Content Syndication Is Critical for Content Marketing
Consumer and business buyers all go online to do their research before committing to...
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3 Ways to Use Your CRM Platform for Partner Relationship Management
Organizations selling via networks of channel partners (resellers, VARs, distributors, wholesales, agents, or other...
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5 Myths of Channel Management
A significant portion of both B2B and B2C sales are made through a network...
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Five Stages of Lead Management
Lead management is one of the top marketing keywords that is searched on Google...
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How to Use Social Marketing To Increase Partner Portal Usage
Every organization selling through a network of partners; be they resellers, system integrators, agents...
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Partner Marketing Automation Roll Out – 5 Critical Choices You Should Make
Many vendor organizations today are considering the implementation of end-to-end partner marketing automation tools. What’s...
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Social Media Syndication – Amplify Your Brand and Generate Leads
The way we go to market to get our messages out to consumers has...
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Social Syndication – A Great Way To Expand Your Social Selling Reach
The process of selling has changed, because the process of buying has changed. No...
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7 Traits of a Highly Successful Channel Partner
Over the past few years, we have gained some fascinating insights into shifts in...
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How to Make Your Partner Portal More Partner-Friendly
At ZINFI, we work for major global brands and every day help thousands of...
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