ZINFI Ends 2018 with Rapid Growth and Analyst Recognition as Channel Management Leader of Partner Relationship Management and Through-Channel Marketing Automation Software
ZINFI Acquires Multiple New Enterprise Customers for its Industry-Leading Unified Partner Management Solutions, Grows Customer Accounts by 92% Pleasanton, CA — January 08, 2019 — ZINFI Technologies, Inc., a company...
Five Core Best Practices in Partner Relationship Management
More and more companies today are marketing and selling through the channel to increase reach and velocity of product distribution. This wasn’t the case 30 or 40 years ago. Remember...
ZINFI Hosts Multi-Partner Demand Generation Best Practices Webinar with SiriusDecisions
Learn How to Drive Lead Generation Through Your Channel Via Multi-Partner Demand Generation Pleasanton, CA — November 13, 2018 — ZINFI Technologies, Inc., a company leading the definition and creation of...
Why Do We Need Partnership Management Strategies?
Most businesses today rely on three core groups of people: customers, employees and suppliers. However, a fourth group of entities — partners — is becoming increasingly important for many companies...
How to Build Partner Relationship Management Processes
Most enterprises engaged in business-to-business or business-to-consumer sales have a distributed way of going to market. This means there are very few organizations — with the exception of some small...
ZINFI Recognized by Analyst Firm as a Leader in Partner Relationship Management Automation
Partner Relationship Management Solution receives highest possible (5.0) score on 13 evaluation criteria, including product vision, innovation roadmap, lead and opportunity management, incentives management, and supporting products and services Pleasanton,...
Why PRM Software Needs to Focus on Enabling Customers for Change Management
Partner relationship management (PRM) software is a fast-growing category in channel management today. However, most PRM software providers miss the fundamental idea behind such a platform and tend to provide...
How Flexible Is Your Partner Relationship Management Software?
If you are selling through the channel, you probably have some kind of partner relationship management software (PRM) in place. It may have been cobbled together by various channel managers...
Overview of Best of Breed Through-Channel Marketing Automation Platforms
Over the last couple of decades there have been a few dozen providers of through-channel marketing automation platforms (TCMA), but until recently none has been able to address the needs...
Can You Configure Your PRM Software?
Partner relationship management (PRM) software has been around for a while now—about a decade or little more. In its early days, PRM software was essentially a partner portal that typically...
ZINFI Releases New Complimentary Guidebook on Partner Incentives Management Best Practices
Latest Guidebook Explains Why Many Incentives Programs Fail, Provides Practical Advice for Increasing Partner Participation and Boosting Revenues for Both Partners and Vendors Pleasanton, CA — October 03, 2018 —...
5 Mistakes Most Channel Marketing Teams Make
During the past decade, around 500 enterprise organizations have invested into some sort of through-channel marketing automation (TCMA) capabilities to enable their partner base. However, in most cases these channel...
