ZINFI Hosts Multi-Partner Demand Generation Best Practices Webinar with SiriusDecisions Guest Speaker
Learn How to Drive Lead Generation Through Your Channel Via Multi-Partner Demand Generation
Pleasanton, CA — November 13, 2018 — ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, and special guest SiriusDecisions, Inc., the leading global business-to-business (B2B) research and advisory firm, today announced they will offer a free webinar entitled “Multi-Partner Demand Generation through The Channel”, to be held on Wednesday, December 05, 2018, from 10 – 11 am Pacific Time.
During this session, speakers from ZINFI and SiriusDecisions will share best practices for generating demand across geographically diverse and complex partner networks. The webinar will introduce attendees to the newly updated Fast-Tracking Demand Framework, a best-in-class methodology for driving greater partner marketing engagement and performance with channel partners. Speakers will focus on the specific elements that support the fast-tracking demand process: partner and audience insights, marketing enablement and readiness, demand creation and performance measurement.
The ZINFI / Sirius “Best Practices in Multi-Partner Demand Generation through the Channel” webinar speakers include Mike Chantigian, ZINFI’s Director of Business Development Services – Americas & EMEA who will provide a brief introduction; Angela Leech, Research Director, who will present “Best Practices for Multi-Partner Demand Generation”; and Melissa McNeil, ZINFI’s Director of Business Development, NORAM, who will speak on “Partner Marketing Management – Tools & Tactics.” At the end of the webinar, ZINFI will host a Q&A session.
“This webinar should give even the most experienced marketing professionals new, proven strategies for boosting demand across the channel,” said Sugata Sanyal, founder and CEO of ZINFI. “Based on extensive research by SiriusDecisions and ZINFI’s hands-on experience with world-wide enterprise organizations, attendees will learn how to bring together all of the specific activities that support the fast-tracking demand process. These include gathering partner profile data, training and certification of partners on marketing fundamentals, executing menu-based demand generation programs, and tracking key metrics for program performance, marketing contribution and partner participation.”
In 2018, ZINFI received recognition for its channel marketing automation leadership in two separate analyst reports from Forrester Research. Most recently, ZINFI was named a leader in The Forrester Wave™: Partner Relationship Management, Q4 2018 report, earning 13 perfect (5.0) scores for a broad range of specific evaluation criteria. Forrester cited ZINFI’s horizontal approach to the market and its “strong engineering pedigree,” noting that “ZINFI’s PRM solution provides robust global capabilities with excellent functionality, flexibility through a modular approach, and infinite customizations for complex channel environments.” Earlier in 2018, ZINFI was named a leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 report, which praised the “robust functionality, modularity, and customizations” of ZINFI’s Unified Channel Management (UCM) platform—the only solution in the marketplace developed as a native platform for complete integration of partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM).
To access more information about ZINFI’s Partner Relationship Management platform or to download a copy of ZINFI’s best practices guide on Partner Relationship Management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.
About ZINFI Technologies
Headquartered in Silicon Valley, USA and founded by channel veterans, ZINFI Technologies, the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level.
ZINFI’s Unified Channel Management innovation incorporates three core state-of-the-art SaaS applications—partner relationship management automation, partner marketing management automation and partner sales management automation. These solutions enable organizations selling via the channel to integrate the full spectrum of channel partner management activities—from recruitment, onboarding, training and certification to lead management, co-branded demand generation, sales performance and success, and on to fulfilment and renewal management.
Powered by the efficacy and superior experience of ZINFI’s UCM solutions, any organization can build a high-performing channel and realize increased ROI from partner sales.