Best Practices Articles
Channel Marketing Automation: 6 Business Benefits
Based on a recent estimate, we believe about 300 or so enterprises have deployed some level of channel marketing automation, and most of these companies have quickly realized a substantial...
Channel Marketing Automation
Podcast – 6 Business Benefits of Channel Marketing Automation
If you’re selling through an organization and do not have some level of automation in place, chances are your channel marketing processes are quite antiquated and require substantial upgrades to...
What Is Channel Marketing Automation Platform?
Lately there has been a lot of buzz about channel management automation, which comprises partner relationship management, channel marketing automation and channel sales management. However, since this is a relatively...
Channel Marketing Automation
Podcast – What Is Channel Marketing Automation?
Most channel marketing professionals have heard of channel marketing automation, but since it is a fairly new area of business process automation, they may not be clear on the details....
Can Channel Marketing Learn from Rock and Roll?
Rock and roll musicians, and the industry that has grown up around it, have always been perceived as trailblazers. Innovative ideas and expression have always been a big part of...
10 Ways to Hire Better Call Center Agents
In an age where call centers are growing exponentially, there seems to be a ton of focus on training call center agents. While proper training is absolutely useful and effective,...
Call Center Agents
Podcast – Ten Ways to Hire Better Call Center Agents
While proper training is absolutely useful and effective, one of the biggest budget savers for call center agents is actually hiring the right call center agent to begin with. This...
3 “Must Haves” for Your Partner Marketing Automation Platform
Partner marketing automation platforms have been around for some time now. In this article, we will talk about how you can drive partner performance around the world by leveraging your...
Telemarketing Tips
Ten Telemarketing Tips to Control the Conversation in Your Favor
A great telemarketer tends to jump on the phone and dance in front of prospects while effortlessly navigating barriers and obstacles. While this is absolutely more natural for some than...
Partner Marketing Automation
3 “Must Haves” for Partner Marketing Automation Platform
In this podcast, we will talk about how you can drive partner performance around the world by leveraging your partner marketing automation platform. But before we get started, however, let’s...
10 Telemarketing Tips to Control the Conversation in Your Favor
All telemarketers, whether they like it or not, have entered a high-stakes game. In every exchange or interaction by phone, someone is going to come out victorious. The question really...
No One Has Gotten Digital Marketing Right So Far
Digital marketing remains an evolving discipline where no single formula guarantees consistent success, because audiences shift constantly, attention spans shrink rapidly and content saturation overwhelms even well-funded campaigns, requiring marketers...