Best Practices Articles
Channel Marketing Automation: 6 Business Benefits

Channel Marketing Automation: 6 Business Benefits

Based on a recent estimate, we believe about 300 or so enterprises have deployed some level of channel marketing automation, and most of these companies have quickly realized a substantial...

Channel Marketing Automation

Podcast – 6 Business Benefits of Channel Marketing Automation

Podcast – 6 Business Benefits of Channel Marketing Automation

If you’re selling through an organization and do not have some level of automation in place, chances are your channel marketing processes are quite antiquated and require substantial upgrades to...
What Is Channel Marketing Automation Platform?

What Is Channel Marketing Automation Platform?

Lately there has been a lot of buzz about channel management automation, which comprises partner relationship management, channel marketing automation and channel sales management. However, since this is a relatively...

Channel Marketing Automation

Podcast – What Is Channel Marketing Automation?

Podcast – What Is Channel Marketing Automation?

Most channel marketing professionals have heard of channel marketing automation, but since it is a fairly new area of business process automation, they may not be clear on the details....
Can Channel Marketing Learn from Rock and Roll?

Can Channel Marketing Learn from Rock and Roll?

Rock and roll musicians, and the industry that has grown up around it, have always been perceived as trailblazers. Innovative ideas and expression have always been a big part of...
10 Ways to Hire Better Call Center Agents

10 Ways to Hire Better Call Center Agents

In an age where call centers are growing exponentially, there seems to be a ton of focus on training call center agents. While proper training is absolutely useful and effective,...

Call Center Agents

Podcast – Ten Ways to Hire Better Call Center Agents

Podcast – Ten Ways to Hire Better Call Center Agents

While proper training is absolutely useful and effective, one of the biggest budget savers for call center agents is actually hiring the right call center agent to begin with. This...
3 “Must Haves” for Your Partner Marketing Automation Platform

3 “Must Haves” for Your Partner Marketing Automation Platform

Partner marketing automation platforms have been around for some time now. In this article, we will talk about how you can drive partner performance around the world by leveraging your...

Telemarketing Tips

Ten Telemarketing Tips to Control the Conversation in Your Favor

Ten Telemarketing Tips to Control the Conversation in Your Favor

A great telemarketer tends to jump on the phone and dance in front of prospects while effortlessly navigating barriers and obstacles. While this is absolutely more natural for some than...

Partner Marketing Automation

3 “Must Haves” for Partner Marketing Automation Platform

3 “Must Haves” for Partner Marketing Automation Platform

In this podcast, we will talk about how you can drive partner performance around the world by leveraging your partner marketing automation platform. But before we get started, however, let’s...
10 Telemarketing Tips to Control the Conversation in Your Favor

10 Telemarketing Tips to Control the Conversation in Your Favor

All telemarketers, whether they like it or not, have entered a high-stakes game. In every exchange or interaction by phone, someone is going to come out victorious. The question really...
No One Has Gotten Digital Marketing Right So Far

No One Has Gotten Digital Marketing Right So Far

Digital marketing remains an evolving discipline where no single formula guarantees consistent success, because audiences shift constantly, attention spans shrink rapidly and content saturation overwhelms even well-funded campaigns, requiring marketers...
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