Podcast – How to Onboard Partners Using Channel Marketing Management Platform
Because ecosystem partners are diverse, onboarding them with your channel marketing management platform can be challenging. A systematic approach to onboarding not only increases partner engagement, but also reduces costs. In this podcast, we explore five key steps for onboarding in the context of through-channel marketing automation (TCMA), including: target the right partners, align your programs, get the right tools to the right partners, align incentives and leverage business intelligence and analytics.
How to Onboard Partners Using Your Channel Marketing Management Platform