Deal Registration Programs
Podcast – 10 Reasons Deal Registration Programs Often Fall Short
Deal registration programs are commonly employed by companies to incentivize and reward their sales partners for bringing in new business opportunities. However, despite their good intentions, these programs often fail...
Technology Distribution
Podcast – The Evolution of Technology Distribution in the Sector
Traditionally focused on banking and warehousing, now embraces a platform-centric approach in the wake of emerging subscription-based models and major hyperscaler platforms such as Amazon Web Services (AWS), Microsoft Azure...
Affiliate Marketing Tool
Podcast – How to Drive Partner Collaboration Using an Affiliate Marketing Tool
Affiliate marketing is playing an increasingly important role in partner ecosystems, and businesses are discovering they need a dedicated tool to manage the complexity of these relationships. In this podcast,...
Channel Management
Podcast – How Do You Define Channel Management?
What is channel management and why does it matter? In this podcast, we go back to fundamentals by looking at various meanings of the word “channel” and then offering our...
Market Development Funds
Podcast – Why Channel Partners Don’t Use Market Development Funds (MDF)
Have you ever wondered why most partners don’t use market development funds? Our research shows as much as 60% of market development funds are not used each quarter. In this...
Partner Relationship Management
Podcast – 7 Ps of Successful Partner Relationship Management
What are the most important factors in effective partner relationship management? Over the years, we have identified seven Ps that are most crucial to success: product, profitability, placement, programs, promotions,...
Channel Management
Podcast – Why Channel Management Varies Around the World
Channel management activities tend to vary considerably from one country or region to another. Have you ever wondered why? In this podcast, we take a detailed look at variations in...
Through Channel Marketing Automation
Podcast – Must Haves for Through Channel Marketing Automation
Through channel marketing automation (TCMA) is about enabling channel partners to generate leads using marketing assets and a set of marketing tools provided by a vendor or company. This podcast...
PRM Software
Podcast – How to Streamline Partner Onboarding Using PRM Software
Onboarding partners in a channel ecosystem can be complex. Onboarding new partners includes activities like contract signing, business planning and training. But one should also have the structure in place...
Partner Relationship Management
Podcast – How to Create an Integrated Framework for Partner Relationship Management
While success of a channel program depends on factors like end user value proposition, partner business proposition and overall market growth opportunity, it takes an integrated partner relationship management (PRM)...
Partner Relationship Management
Podcast – Five Mistakes to Avoid in Partner Relationship Management
There are plenty of mistakes vendors can make across the channel as they pursue a partner relationship management strategy, but this podcast focuses on the five most common ones: overdistribution,...
Partner Relationship Management
Podcast – What Is a Best-of-Breed Partner Relationship Management Platform?
What are the core capabilities that any best-of-breed partner relationship management (PRM) platform must have? In this podcast, we discuss five key phases of the partner management lifecycle that a...