There is tremendous interest in lead management today. A lead has a specific and limited lifetime, and needs to be nurtured, managed and closed in a deliberate, systematic way. In this podcast, we will explore five critical phases in the lead development lifecycle: lead generation, lead distribution, lead nurturing, lead-to-opportunity creation and lead management analytics. You can make this process simpler, more efficient and much more cost-effective by deploying partner marketing management software.
Five Stages of Lead Management
Recognitions
ZINFI Again Named Leader in Partner Management Software Spring 2023 G2 Grid® Report
ZINFI Technologies, Inc.
