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Video – Why Channel Management Varies around the World
Channel management activities tend to vary considerably from one country or region to another. Have you ever wondered why? In this video we take a detailed look at variations in...
ZINFI Technologies to Showcase Its Channel Management Automation Platform at Forrester’s B2B Summit North America in Austin, June 5–7
ZINFI’s presence at the Summit highlights growing awareness of the centrality of online marketplaces and partner ecosystems in the customer journey and B2B commerce in 2023. Pleasanton, CA — June...
The Impact of Artificial Intelligence on Channel Sales
Channel Sales involves leveraging a network of external partners, such as resellers, distributors, or affiliates, to efficiently market and sell products and services. Artificial intelligence is fundamentally transforming this process...
How Artificial Intelligence Can Improve Partner Incentives
Introduction Partnerships are formed to achieve mutually beneficial financial outcomes. Organizations sell through a network of channel partners to expand their customer base and increase their revenue. In return, the...
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Video – Must Haves for Through Channel Marketing Automation
Through channel marketing automation (TCMA) is about enabling channel partners to generate leads using marketing assets and a set of marketing tools provided by a vendor or company. This video...
ZINFI Releases Latest “Feet on the Street” Video Podcast on Partner Ecosystems Featuring Asher Mathew, CEO and Co-Founder of Partnership Leaders
Mathew and ZINFI’s Sugata Sanyal engage in a wide-ranging discussion of partner operations, the characteristics of successful partner leaders and great partner programs, and the need for rigor in managing...
Unlocking the Benefits of Partner Collaboration with AI: Strategies and Challenges
Partner collaboration has been a proven strategy for companies seeking mutual benefits in today's highly competitive business environment. However, with the rise of technology, particularly artificial intelligence (AI), partner collaboration...
![Feature for Partner Portal Software](https://www.zinfi.com/wp-content/uploads/2023/05/The-Number-One-Feature-for-Partner-Portal-Software-Thumbnail-RAW.jpg")
Video – The Number One Feature for Partner Portal Software
What is the most important feature for partner portal software? Hint: No two partner organizations are exactly alike, and that’s something your software must be able to accommodate across a...
How Artificial Intelligence Can Improve Partner Enablement
Introduction Partner enablement is a critical aspect of any organization that operates through a network of partners, affiliates and influencers. A robust partner enablement program can help partners improve their...
Artificial Intelligence and Partner Onboarding
The use of artificial intelligence (AI) in business is rapidly changing the way companies operate, and partner onboarding is no exception. The traditional methods of partner recruitment and onboarding can...
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Video – Why Channel Partners Don’t Use Market Development Funds (MDF)
Have you ever wondered why most partners don’t use market development funds? Our research shows as much as 60% of market development funds are not used each quarter. In this...
AI is Revolutionizing Channel Marketing Automation: Opportunities, Challenges and Future Trends
Channel marketing automation powered by artificial intelligence revolutionizes partner ecosystem operations through predictive analytics, fraud prevention, personalized content optimization and real-time decision-making capabilities that transform indirect selling at global scale....