Best Practices Articles

Why Do We Need Partnership Management Strategies?
Most businesses today rely on three core groups of people: customers, employees and suppliers....
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How to Build Partner Relationship Management Processes
Most enterprises engaged in business-to-business or business-to-consumer sales have a distributed way of going...
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ZINFI Recognized by Analyst Firm as a Leader in Partner Relationship Management Automation
Partner Relationship Management Solution receives highest possible (5.0) score on 13 evaluation criteria, including...
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Why PRM Software Needs to Focus on Enabling Customers for Change Management
Partner relationship management (PRM) software is a fast-growing category in channel management today. However,...
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How Flexible Is Your Partner Relationship Management Software?
If you are selling through the channel, you probably have some kind of partner...
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Overview of Best of Breed Through-Channel Marketing Automation Platforms
Over the last couple of decades there have been a few dozen providers of...
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Can You Configure Your PRM Software?
Partner relationship management (PRM) software has been around for a while now—about a decade...
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ZINFI Releases New Complimentary Guidebook on Partner Incentives Management Best Practices
Latest Guidebook Explains Why Many Incentives Programs Fail, Provides Practical Advice for Increasing Partner...
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5 Mistakes Most Channel Marketing Teams Make
During the past decade, around 500 enterprise organizations have invested into some sort of...
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ZINFI Expands Its Partner Relationship Management Platform by Introducing Advanced Community Capabilities
ZINFI’s Newly Expanded Community Module Enables High-Performance Channel Organizations to Dynamically Communicate with Their...
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Artificial Intelligence, Alexa. Who Are My Best Customers?
Yes, I know, as marketers we wake up every morning trying to figure out...
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ZINFI Releases New Complimentary Best Practices Guidebook on Lead Management
Latest Guidebook Demonstrates How Focusing on Best Practices, Deploying Marketing Automation and Using Partner...
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