Technology Distribution
Podcast – The Evolution of Technology Distribution in the Sector
Traditionally focused on banking and warehousing, now embraces a platform-centric approach in the wake of emerging subscription-based models and major hyperscaler platforms such as Amazon Web Services (AWS), Microsoft Azure...
Affiliate Marketing Tool
Podcast – How to Drive Partner Collaboration Using an Affiliate Marketing Tool
Affiliate marketing is playing an increasingly important role in partner ecosystems, and businesses are discovering they need a dedicated tool to manage the complexity of these relationships. In this podcast,...
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Video – What Is Channel Management?
In channel management, a vendor organization creates, captures and fulfills market demand through another set of organizations who act as channel partners and ecosystem players for the vendor. In this...
ZINFI Solidifies Status as a “Leader” in Partner Management Software with Another Strong Showing in the Summer 2023 G2 Grid® Report
Among the 12 vendors in the Leaders quadrant, ZINFI Partner Management Software is currently #1 in “Ease of Use,” holds the second highest overall G2 Score and is #2 in...
Esinware Uses ZINFI Partner Portal to Train and Certify Technical Staff in APM and Observability Technology
Partner portal provides Esinware with real-time, do-it-yourself tools to build the skills and competence required to outperform with much larger competitors Download Success Story PDF » Overview Located in Rome,...
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Video – 7 Ps of Successful Partner Relationship Management
What are the most important factors in effective partner relationship management? Over the years, we have identified seven Ps that are most crucial to success: product, profitability, placement, programs, promotions,...
How HubSpot Agencies Can Expand to Through-Channel Marketing Automation
A guide to tapping into a $4 billion opportunity: Introduction Marketing has evolved rapidly over the past few decades, with a shift from traditional outbound marketing tactics to inbound marketing....
Empowering Partner Ecosystem through Collaboration, Loyalty and Automation
In today’s competitive business landscape, collaboration, loyalty and automation are becoming essential elements for the success of any partner ecosystem. For companies of all sizes – mid-market, enterprise or even...
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Video – How a Channel Marketing Agency Can Help Build Your Deal Registration Program
Deal registration is a great way for brands to incentivize and reward channel partners for bringing in new business. Channel agencies can help by following a series of structured steps:...
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Video – Five Mistakes to Avoid in Partner Relationship Management Platform
There are plenty of mistakes vendors can make across the channel as they pursue a partner relationship management strategy, but this video focuses on the five most common ones: overdistribution,...
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Video – How Artificial Intelligence Can Improve Partner Enablement
Partner enablement is a critical aspect of any organization that operates through a network of partners, affiliates and influencers. Traditionally, it has included technical training, sales and marketing training, services...
Maximizing Your Business Potential with a Strong Partner Ecosystem
Introduction In today’s competitive business landscape, it’s essential to establish a strong partner ecosystem to maximize your brand’s potential. Partner ecosystems are networks of businesses, resellers and/or influencers who work...